潜水简介:
- 该公司在一封电子邮件中告诉Food Dive，Keurig Dr Pepper收购了总部位于芝加哥的咖啡因的苏打水品牌。该交易的条款没有披露。
- The deal will help grow the distribution for Limitless products, which are mainly sold in Walmart, the company said. Limitless also makes a line of cold brew coffees and green teas sold in kegs and wholesale coffee beans.
- 无限的苏打水含有35毫克的咖啡因，无糖和零卡路里。罐头饮料进来Grapefruit Hibiscus, Cucumber Pear, Watermelon, Ginger Mint, Blood Orange and Lemon Lime flavors.
潜水见解：
Keurig Dr Pepper is the latest big name beverage giant to下注苏打水to fill the void created by减缓苏打水的销售.
Its无限的获取扩展了其水投资组合，其中包括核心水合，拜和Evian, as well as some sparkling water brands. BothCanada Dry和Schweppesmake flavored seltzer and sparkling water, but neither have caffeine. Bringing in a caffeinated version could be a savvy move given that研究表明consumers are drinking more caffeinated beverages nationwide, but the brand will face heavy competition as it scales up.
Coca-Cola announcedlate last year it would release a newcaffeinated该公司自2006年以来的首个主要品牌推出的闪闪发光的水品牌称为AHA。浮力,which launchedin 2018 and doesn't have caffeine,has also boostedthe soda giant's earnings.
Despite more big name brands jumping in the category, LaCroixhas been市场领导者in the seltzer water space for some time, buthas struggledrecently with lawsuits about its natural claims. There are other startups and smaller companies getting into the space too. Spindrift, a sparkling water company that uses natural fruit flavoring, saw销售大量800％从2016年到2018年。甚至果冻肚子决定to launch theJofferBeverage Company to create a line of its own candy-flavored sparkling water. And aCBD-infused sparkling water brand called Sweet Reasonraised $2.5 millionlast year.
Although Keurig Dr Pepper is increasing its presence in a space with crowded shelves, acquiring a brand that already has a reputation in the market could be a smart move. Limitless was founded in 2016 and already sells in major retail outlets like Amazon and Walmart. The company alsopreviously workedwith beverage incubator洛杉矶解放.
Coca-Cola and Pepsi decided to launch their own new sparkling water brands, but Keurig Dr Pepper likely saved money and time on R&D for a brand new drink line. Instead, with Keurig Dr Pepper's distribution and marketing capabilities, Limitless will now have the resources to more quickly scale into a bigger national brand.
自Keurig Green Mountain以来bought Dr Pepper Snapplefor $19 billion in 2018 to form Keurig Dr Pepper, the company has worked on smaller scale M&A. Later that year,Keurig Dr Pepper宣布it would buy高级水品牌核心营养，价值5.25亿美元。然后，去年，Keurig Dr Pepper和其他人同意nationally distributeRuna Clean Energy是一种有机饮料，该饮料由厄瓜多尔采购的瓜尤萨叶制成。但这并不只是在拾起品牌。就在Keurig Dr Pepper宣布购买无限之前，powdered and frozen beverage makerJelSert说它获得了hydration drink brand All Sport从KeurigDr Pepper for an undisclosed amount.
Keurig Dr Pepper似乎正在通过引入时尚饮料（如高级和闪闪发光的水品牌）来简化其投资组合，以帮助保护其免受消费者的需求。到目前为止，自Keurig的包装饮料部门以来，其动作似乎正在起作用增长了销售5.6%, hitting $1.3 billion in its most recent quarterly earnings. If consumers decide to make Limitless their go-to sparkling drink, thenKeurig Dr Pepper可以看到这些销售数字继续增加。
