潜水简报:
- 凯洛格说N.et salesduring the most recent quarter rose 5.8% to $3.36 billion,击败预测为33亿美元。Net income rose to $596 million in the second quarter from $283 million a year earlier.
- 谷物和华夫饼商表示，它从收购蛋白质酒吧制造商RXBAR和最近在尼日利亚的投资中受益，以扩大其进入西非市场。“我们加强了我们的投资组合，并通过收购和扩大新兴市场的存在，我们've重振了我们最大的品牌，“史蒂夫卡希兰，凯洛格的首席执行官，said in a statement."This is starting to show up in our net sales and our in-market performance, and puts us in a position to raise our full-year guidance."
- 凯洛格said它预计净销售期间，与之前的3％至4％的预测增长率相比，净销售额增加4％至5％。
潜入洞察力：
Kellogg并未免受CPG公司面临的挑战，因为一些消费者从谷物等高糖产品转向有利于更健康的，可以在谷仓，酸奶和其他小吃等方面。
The Michigan company has expanded its reach into a few of these segments, most notably with its6亿美元购买RXBARthat so far has proven to be a sound investment. Protein snacks are widely perceived as better-for-you, and they are big draws for millennials and others who tend to reach for these items.
该公司在其最新季度期间，该公司继续面临货运费用的压力，以及一些零食的价格降低，这导致净销售额下降0.4％。负责零食价格下降的因素是凯洛格's decision last year to end direct-store delivery, and instead redirect resources and efforts to direct-to-consumer marketing to increase support of e-commerce.
Still, Kellogg hasn't abandoned its iconic cereals, which continue to struggle. The maker of Rice Krispies, Apple Jack's and Froot Loops said cereal consumption declines "moderated," as the company "made progress toward stabilizing key health and wellness brands, by emphasizing their wellness attributes."
在去年，凯洛格有addedprobiotics to its Special K cerealas part of an effort to position it as a health tool, a change from an earlier focus on weight loss. And in some parts of the world, it announced plans todouble the amount of vitamin D在许多谷物中，为每份服务提供一半的平均日常需求。
尽管有这些变化，Kellogg并没有完全放弃谷物中的甜蜜因素，因为它希望抓住悲伤的成年人，记住他们的童年和消费者转向产品作为零食。凯洛格launched a trial run of cupcake flavored Unicorn Cereal用粉红色，紫色和蓝色的戒指撒上白色“乳房”。它也推出了Wild Berry Froot Loops该品牌的第一个新品种十年来，平衡甜味和果味的浆果味道，并将紫色明星添加到谷物的红色，蓝色和绿色环上。普通工厂和帖子也接受了含糖的怀旧用他们的谷物。
凯洛格appears to be on the right track toward stabilizing its business. Its cereal operations are focusing on both healthy and indulgence, allowing it to reach a wider swath of consumers, and it's expanding its product reach through bolt-on deals like RXBAR that allow it to better respond to consumer trends. The company will likely continue to use a similar strategy going forward as consumer eating habits continue to shift.
