潜水简报:
- Danone said there are "no sacred cows" and that the dairy giant will "keep pruning" its portfolio as it aims to boost growth and distance itself from recent underperformance, during an investor day presentation on Tuesday.
- The France-based company said it would improve performance in troubled offerings such as Horizon Organic and traditional dairy, invest more in winning products such as yogurt brand Oikos and create value by selling existing brands or buying new ones. About 25% of Danone's business comes from underperforming brands, the company estimated.
- Under its "Renew Danone" platform, the company aims to restore its "competitiveness" in core categories and geographies and expand its presence in segments, channels and geographies. Danone is targeting a portfolio rotation of about 10% of net sales.
潜入洞察力：
During Danone's first investor day under new CEO Antoine de Saint-Affrique, the dairy giant behind brands such as Two Good and Silk painted a picture of a company that had stumbled but had the resources to quickly get itself back on track.
在演讲过程中，达巴尼注意到其许多品牌在健康，趋势和越来越多的类别中运作。它告诉投资者其投资组合，包括低糖希腊酸奶，提供两种良好的植物的品牌，如此美味，沿着您的心脏和evian水，代表强大的基础。但尽管有这些明亮的景点，但达到达到达到的类别和对同龄人的表现不佳，缺乏指导和交付的一致性，并有一个不稳定的组织。
The shortfall, the company said, was due to a lack of urgency in its core, late innovation and a proliferation inSKUs, and inconsistent execution and suboptimal service. Danone set a goal for like-for-like sales growth of between 3% and 5% in 2023-2024.
“我们......有机会在他们应该是他们应该的地方扩展我们的品牌。这与积极的投资组合管理联合起来会让我们回到比赛中，”De Saint-Affrique说在一份声明中。我们“我们有很多可以改善。”
De Saint-Affrique, who took over as CEO in September, is undoubtedly hoping to replicate the same level of success he created while heading巧克力制造商Barry Callebaut六年来，在达巴尼建立了更快的增长，更可靠的公司。他更换了长时间的头埃曼纽尔Faber，谁离开了顶级帖子在积极的投资者在领导力搅拌后，在许多主要企业的股价和压力下举起。
肯定的是，Danone拥有一个令人羡慕的品牌组合，这些品牌在给予De Saint-的时尚类别Affrique a solid foundation to build on, but it won't be easy.
Danone is facing pressure in yogurt from General Mills' Yoplait, Greek yogurt maker Chobani, as well as countless startups. The bottled water category is also inundated with scores of big-name and private-label brands.
即使在基于植物的产品中，Danone均载有125亿美元的加倍在2017年购买WhiteWave, the company faces stiff competition from other CPGs and smaller firms in this growing category.
Danone will need to keep innovating and investing in its brands while doing a better job executing to keep itself competitive and top-of-mind for consumers inundated by choice. But what is difficult under a normal operating environment is even more challenging now.
达能和其他论文认定面临上升costs for inputs and supply chain disruptions. Many corporations also are facing headwinds following Russia's invasion of Ukraine.Danone said Mondayit suspended investments in Russia and had closed one of its two factories in Ukraine.
