潜水简介:
- Beer sales from smaller, independent craft breweries grew 8% in 2017 to $26 billion in sales, according to a新发布的年度报告来自啤酒协会。零售美元价值占美国啤酒市场的23.4％。
- 工艺酿造行业的增长继续超过啤酒市场的总数，2017年的数量下降了1％。工艺酿造的数量比去年同期增长了5％。
- 尽管又一年，但该领域还是出现了新的趋势：去年165家工艺啤酒厂关闭，占啤酒厂总啤酒厂的2.6％。这是一个近70％，表明成熟行业。
潜水见解：
Is the craft beer industry finally experiencing a shakeout? In 2017, there were nearly 6,300 craft breweries in the U.S., up from about 2,900 just four years prior, according to theBrewers Association。
年代till, the industry experienced a jump in closures, underscoring just how competitive this space has become since it emerged as a millennial darling. This discerning group of consumers has a more sophisticated palate than their beer-drinking predecessors, and they demand more from their brews. As a result, a significant number of independent breweries continue to capitalize on the opportunity with high-quality, uniquely-flavored beer.
但是，有太多选择，而精酿啤酒空间正开始反映这一点。根据丹佛商业杂志, there are about 350 breweries in Colorado. At the same time, there are about237麦当劳的餐厅in the state.
手工啤酒厂如何作为摇晃的迹象得以生存？通过坚持他们所知道的，保持较小并在越来越拥挤的市场中脱颖而出。The Wall Street Journalreported that brewers that stayed small have thrived; 5,000 small breweries that shipped fewer than 100,000 barrels a year had an average volume growth of 14% in 2016.
Craft breweries can stand out with seasonal, unique, diverse or heavily localized batches – the very attributes that led to their success in the first place. They can further leverage their locality by collaborating with nearby independent bars or restaurants to expand their brand without a perception of selling out.
To be sure, as more players enter the space and competition intensifies, a growing number of craft breweries are likely to go out of business. But at the same time, more players will likely force those who remain to step up their game with unique, great tasting brews to attract the fickle consumer.
值得注意的是，一些手工艺玩家决定将自己卖给更大的酿酒师，以利用所有者的深层口袋和分销渠道。总部位于南佛罗里达时髦的佛陀啤酒厂和Ballast Point, for example, were both purchased by Constellation Brands, andab inbev有added Devils Backbone和卡尔巴赫酿酒公司to the mix。Their growing presence will likely put added pressure on smaller craft breweries in the segment.
As the craft beer industry continues to mature and face more competition, breweries left standing will be those that stick to quality over quantity, and businesses who offer their customers plenty of unique choices so they'll want to keep coming back–regardless of how many new breweries open up in the neighborhood.
