潜水简介:
- Constellation Brands’ Woodbridge isdebuting a wine sodait describes as “a first-of-its-kind wine experience” in the U.S.
- 伍德布里奇酒汽水（Woodbridge Wine Soda）拥有7％的ABV，将白葡萄酒与柠檬酸橙，橙色和葡萄柚等经典苏打味结合在一起。250毫升，即饮用的罐头将于本月在Drizly，Instacart和全国销售Woodbridge的零售商上发售。
- 新的葡萄酒苏打水继续持续饮料制造商进入新类别，并在酒精和非酒精公司之间进一步模糊。
潜水见解：
随着消费者在吸收更多选择时寻找更多选择，饮料公司正在迅速移动以将其提供给他们。
Constellation Brands has gained notoriety in recent years for bucking the downward trend in beer with its popular Mexican brews like Corona and Modelo. But its reach in alcohol extends beyond beer into Svedka Vodka, High West Whiskey, and wines such as Kim Crawford, Woodbridge and Robert Mondavi.
直到最近，非酒精公司及其繁荣的公司长期以来一直远离生产另一端的饮料。
Coca-Cola and Molson Coorshave launched Topo Chico Hard Seltzer and Simply Spiked Lemonade, whileBoston Beer and PepsiCohave debuted Hard Mtn Dew.棕色形式和可口可乐宣布了介绍杰克·丹尼尔（Jack Daniel）的田纳西威士忌和标志性苏打水品牌的RTD鸡尾酒的计划，而Diageo is working with coconut water maker Vita Coco在罐装鸡尾酒饮料上。AB inbev的Anheuser-Busch也有芽浅品牌硬苏.
在推出酒汽水时，星座正在进一步扩大RTD饮料的范围。与苦苦挣扎的硬质苏尔茨啤酒不同，这些硬质量主要受风味限制，其他RTD物品也可以根据所用的葡萄酒或精神类型从各种选择中进行选择。
Constellation is touting the Woodbridge Wine Soda as an alternative for drinkers who may want wine that is more accessible through the convenience of a can, while simultaneously being less intimidating.
伍德布里奇（Woodbridge）品牌副总裁Serena Shrivastava表示：“许多饮酒者都想要一些饮酒以外的东西，这激发了我们创造伍德布里奇葡萄酒苏打水，以为消费者提供一种新的体验方式和享受葡萄酒的新方式，享受不那么正式和更有趣的葡萄酒。”
酒精中引入的新产品有一个共同点：白天在抓住消费者的情况下找到另一个机会。在某些情况下，一瓶葡萄酒可能是答案。在其他人中，如果有人可以从商店中拿起便利的六包酒杯并打开罐头，那么寻找葡萄酒的人可能会更倾向于喝伍德布里奇品牌 - 绕过购买瓶子的过程将其倒入玻璃杯中。
像Woodbridge Wine Soda这样的混搭也可能是葡萄酒类别的推动力。
U.S. wine consumption decreased in 2019 for the first time in 25 years，数据显示该类别在未来几年内可能保持平坦。来自IWSR的数据显示全球仍然酒卷were down 2% last year as consumers drank less of the alcohol overall but imbibed more premium offerings. From 2021 to 2026, the global wine category is forecast to be nearly steady, with a volume decline of 1%, the market analysis firm said.
