潜水简介:
- Coca-Cola said it would offer buyouts to about 4,000 employees in the United States, Canada and Puerto Rico as part of a broader restructuring to help streamline its business,该公司在一份声明中说。自愿计划将首先提供给2017年9月1日或之前雇用的个人，将有助于限制公司将裁员的员工人数。可口可乐global severance programs are expected to cost it between $350 million to $550 million.
- As part of its restructuring, the company said it would reduce its 17 business units to nine to eliminate duplication and get products to market more quickly. "As we implement these changes, we’re continuing to evolve our organization, which will include significant changes in the structure of our workforce," James Quincey, Coca-Cola's CEO, said in a press release.
- 可口可乐new units will focus on regional and local operations, working closely with five marketing category leadership teams around the world. The five categories are: soda; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, milk and plant; and emerging categories.
潜水见解：
Since Quincey took over the 128-year-old beverage giant in 2017, he has moved aggressively on his commitment to turn Coca-Cola into a“总饮料公司”，并将其超越其同名品牌。
In his time at the helm, he has获得的Topo Chico Premium闪闪发光的矿泉水，发起了第一个可乐品牌的能量饮料和spent51亿美元购买哥斯达黎加咖啡。它将开始selling a Coke and coffee blendin the United States in January. Its bevy of moves also includeacquiring the remaining stake在其合资伙伴的Fairlife牛奶中，释放一个新的起泡水品牌Aha,大修饮食可乐帝国with a taller, slimmer can and new varieties and replacing可口可乐用可口可乐零糖零糖by adjusting the blend of flavors to make it taste more like original Coke. The company also announced it will break into the U.S. alcoholic beverage category next year withTopo Chico Hard Seltzer。
尽管可口可乐的饮料运营的变化却建立了一个投资组合，该投资组合可以更好地解决更多的消费者需求，但它也为可口可乐创造了一个更复杂的组织，该组织在美国拥有10,000多名员工。可口可乐没有说，作为当前重组的一部分，最终将有多少工人被释放。
These jobs cuts are latest round from Coca-Cola. In 2017, the company announced it would cut 1,200 jobs, and two years earlier said it would reduce its headcount by全球至少有1,600个白领工作，根据《华尔街日报》。
总部位于亚特兰大公司周五宣布的更改旨在使其更加敏捷，能够更快地创新并保持与购物者的紧密联系。随着消费习惯的变化，人们消耗的饮料以及他们在哪里喝饮料，因此，全球巨头必须能够迅速做出反应。这种彻底的重组应该更好地定位可口可乐。
昆西说：“我们的运营模型的变化将改变我们的营销，以推动更多的增长，并使执行更接近客户和消费者，同时优先考虑强大的品牌和纪律处分的创新框架。”
The overhaul comes as Coca-Cola has seen its sales take a hit because stadiums, movie theaters, parks and restaurants have been closed or seen their operations sharply curtailed as a result of the coronavirus. In July,可口可乐报道a 28% drop in quarterly sales尽管高管表示，他们认为大流行对业务的影响最严重。为了更好地定位该公司，可口可乐最近宣布，它将削减其投资组合，以专注于最大，最受欢迎的品牌。
昆西（Quincey）在最近的收益呼吁中告诉分析师，他的目标是将可口可乐定位出比开始时更强大的大流行。随着其投资组合和周五宣布的重组的淘汰，显然，Quincey不满足于等待事情，他在先前的评论中回应了这一信息。
"What it means to be a total beverage company is always going to evolve because people's tastes and needs will continue to evolve," Quincey wrote in response to questions submitted by Food Dive in 2019. "We're changing in the ways we need to change."
