潜水简介：
- Simply Good Foods Company是Atkins品牌下的餐具包，面包，比萨饼，披萨，冷冻食品，奶昔，酒吧和其他产品的制造商，以10亿美元的价格购买Quest Nutrition，两家公司在新闻稿中说。
- The purchase would add Quest's snacks that focus on高蛋白（消费者中流行的趋势）是其投资组合。该交易预计将于2019年底完成。
- Simply Good Foods said the purchase would expand its reach into the better-for-you零食space while giving it a broader product offering for consumers and retailers. The pairing of Atkins and Quest will result in a nutritional snacking company with combined net sales of more than $800 million annually, the companies said. For its part, Quest said it will generate about $345 million in sales this year and earnings before interest, taxes, depreciation and amortization of $50 million.
Dive Insight:
The combination of Simply Good and Quest brings together two companies that are benefiting from several trends impacting the food space: healthier eating, snacking and consuming more on the go.
In a statement, Joseph Scalzo, president and CEO of Simply Good, touted a broad range of synergies that the acquisition will bring. Most notably, it will enhance the company's food offerings by adding Quest’s protein-focused bars, powders, cookies, chips and pizza to its lineup.
此外，Good Soid Quest在18至44岁的消费者中具有忠实的追随者和“有利的人口统计学”，与Atkins消费者几乎没有重叠。这些公司表示，通过利用规模效率，预计该交易将在三年内估计将产生2000万美元的成本协同效应。
仅仅是好的，收购扩大了其产品，创造了什么Scalzosaid would give "consumers a broad range of brands and products that satisfy their nutritional needs." The new company will also benefit from increased cross-selling and marketing opportunities from its portfolio of brands.
By providing shoppers with a variety of products, Simply Good is better positioned to cater to a broad range of trends that cover more consumers, while also buffering the company in case consumer preferences shift.该公司还可以通过交叉宣传的产品来增加收入，这些产品适合多种趋势。Simply Good可以also combine its expertise with multiple trends into a single offering — for example, a low sugar, reduced carbohydrate, protein-rich bar.
多年来，阿特金斯一直是家喻户晓的名字。在2000年代初期，许多美国人遵循低碳水化合物的阿特金斯饮食，以减轻体重 - 使“低碳水化合物”成为食品流行语。虽然该品牌的受欢迎程度可能已经下降，但它仍然是食物的杰出参与者专注于隐藏的糖，并削减碳水化合物- 引起观察他们饮食以及何时食用的消费者产生共鸣的消息。如果Quest的受欢迎程度开始消失，Atkins可能会为如何减少侧面的路线图提供路线图，或者首先阻止它发生。
并购已成为食品公司添加与消费者趋势产生共鸣的产品的常见方式到他们的投资组合。In June,Mondelez International购买了多数股份在完美的小吃中, the manufacturer of organic, non-GMO, nut butter-based protein bars and叮咬。在那之前，凯洛格（Kellogg）购买了RXBAR以6亿美元的价格，火星箭牌抓住了少数股份in healthy snacking company Kind, and然后客户食品添加贾斯汀的坚果黄油倒了。
随着食品公司倾向于当前的趋势，并试图将自己定位为新的搬家工厂，而新的趋势则可能会遵循更多的公司收购。
