As shopper demand for new, authentic drink experiences grows, beverage manufacturers are racing to develop products that will quench consumer thirst for innovation. After all, the beverage titans of the past — soft drinks and multi-serve fruit juice — are struggling to survive a changing marketplace, making way for new out-of-the-box players.
This month, we spotlight trends that are making a splash in the beverage space. We take a look atCoca-Cola’s Arctic Coke cooler, which was developed with the help of ex-NASA scientists. We also explore the consumer demands that areshaping the future of the beverage space— pushing natural concoctions such as kombucha and savory, nutrient-dense offerings like bone broth into the mainstream.
We hope you enjoy this month’s stories about beverage trends.
Coca-Cola looks for Arctic Coke to help invigorate soda sales
开发的机器help of ex-NASA scientists, allows people to take a super-cold soda and instantly add ice crystals — enhancing the drinking experience.Read More »
Consumers are demanding more from their beverage experiences
From tart kombuchas to savory bone broths, shopper interest in authentic, nutritious drinks has transformed the segment.Read More »
Shoppers pay $37 for 'raw' water as natural food movement grows
The premium beverage space is seeing numerous upstarts try new concepts, including unfiltered varieties.Read More »
Coca-Cola embraces a digital future as consumers move online
The 131-year old beverage giant is taking advantage of meal kits, voice ordering, storage lockers and direct-to-consumer shipments to expand its presence in e-commerce.Read More »
Marijuana startups spark competition with alcohol companies in California
pot-infused饮料制造商和其他大麻-related products are targeting Golden State consumers after recreational marijuana became legal on January 1.Read More »
