潜水简介：
- Consumption of convenience foods has increased among Americans for several reasons, according to a new report released by the U.S. Department of Agriculture last week.
- 在消费者方面，美国人更有时间限制，通常有更少的时间在家准备食物。收入的变化也影响了家庭的方便需求。
- As for the industry, prices for many convenience foods have dipped in comparison to their less convenient competitors. Also, advertising for convenience foods, particularly fast food and snacks, is often more visible than other less convenient products.
Dive Insight:
确定提高便利性的最佳方法将是抓住平均家庭食品预算份额更大份额的关键。消费者将其家庭食品预算的一半献给了研究期间从快餐店和静坐餐厅购买的最方便的食物。
该报告称，在1999年至2010年之间，即料烹饪和即食餐和零食占家庭食品平均预算的四分之一以上（26％）。并与零食的持续增长从那以后，对便利的需求可能会更高。
RTE meals and snacks saw their portion of the average household food budget begin to increase across all geographic regions in 2007. RTC products' share of that budget remained fairly constant, USDA reported.
这表明制造商需要考虑将便利性纳入产品配方，包装和营销信息中。RTC产品仍然是消费者所需的，但是RTE产品是更多增长机会。这包括RTE小吃等细分市场液体餐更换，当消费者经常在旅途中，后者越来越喜欢早饭。
就杂货店商品而言，产品和包装本身的便利似乎比广告更重要。美国农业部发现，广告投资极大地影响了快餐需求，但对RTE餐和小吃和其他方便食品的影响很小。
