Dive Brief:
- In fourth quarter 2014, SodaStream's revenuedropped 25%to $126.5 million from$168.1 millionin Q4 2013. This dip in revenue was due tolower demand in the U.S. during the holidays, plus currency exchange rate effects, as reported inForbesand the company's news release.
- On the other end of the spectrum,adjusted earnings per sharefor SodaStream were much less disappointing, up to $0.35 in the quarter from $0.03 in the same period last year. This was a significant improvement over扎克的估计of $0.20 per share.
- 一个fter reporting these earnings early Feb. 25, SodaStream saw its stockplunge more than 7%to an all-time low.
Dive Insight:
一个ccording toForbes, SodaStream is in the middle of a brand makeover, calling itself "a leading manufacturer of sparkling water makers" instead of "a leading manufacturer of home beverage carbonation systems," as it was before. The company wastesting with PepsiCo Inc.for new homemade flavors, though it's not quite apparent what's going to happen next on that front, minus a商业内幕report mentioning capsules will start being sold in New Jersey, in addition to Florida, where consumers can make Pepsi and Sierra Mist without leaving their houses.
The Coca-Cola Co.andDr Pepper Snapple Groupproducts will be offered in Keurig's newKeurig Koldsystem, projected for a fall 2015 launch.
SodaStream CEO Daniel Birnbaum said in apress release,"During the fourth quarter we set a new course for the company that we believe positions SodaStream to take advantage of the rapidly transforming beverage industry. We are confident that repositioning the brand around health & wellness and launching a completely new portfolio of water enhanced flavors fits perfectly with the changing nature of consumer demands and will reaccelerate participation in our home carbonation system."
