潜水简介：
- Nissin Foods报道高级拉面和杯子面条的制造商归因于其优质和辛辣的产品，同比销量增长了22.2％。
- 尼生高级拉面的净销售额增长了32％，这要归功于杯面条炒米饭和辣辣炒锅。该公司表示，它在高级拉面空间中拥有82.3％的份额。
- 尼生旨在利用不断增长的消费者对快速进餐解决方案（例如拉面）的需求，因为竞争从进入该空间的新贵开始增长。
Dive Insight:
拉面从一个pandemic-driven sales spike随着消费者在瞬间面条上存放，并继续购买它提供的方便餐。Fortune Business Insights projects从2022年到2029年，这种瞬间面条将使全球复合年增长率接近6％。
作为美国最大的拉面品牌，尼生has reaped the greatest share of the rewards, surpassing 1.48 billion ramen servings sold in 2021, it said. While the company is widely familiar to consumers and college studentsthanks to its standard ramen products, it sees its premium offerings as a gateway to a new level of success.
尼生Foods USA President and CEO Michael Price said that innovation has been critical to the company’s high sales despite supply chain roadblocks over the past few years.
普莱斯在一份声明中说：“我们继续看到更广泛的消费者领域的需求增长，这需要我们产品的进一步多样化，并将其战略重点放在保费，改变游戏规则的产品和扩展为新类别中。”
尼生has responded to changing tastes among younger consumers who are looking for variety. In 2021, the company推出了首个用于杯面条，南瓜香料的限量版风味，援引Z. Nissin将军的受欢迎程度也以Cup Noodles Stir Fry Rice with Noodles并利用了辛辣趋势热和辛辣的火锅。这是该公司首次亮相two other productstargeted at diversifying its offerings: Top Ramen Bowl, which puts Top Ramen and dried vegetables and flavoring in a disposable bowl, and avariety of Cup Noodlescontaining a full serving of vegetables.
With the经济不景气的潜力从地球上看，像拉面这样的预算友好餐选择可能会继续受益。一些新的进入该类别的新进入者也试图使即时面条对健康友好。
Mike’s Mighty Good Craft Ramenclaims to offer products that have 40% less sodium than the leading ramen brand. It also touts its cooking method as being healthier, as it steams the noodles instead of frying, and does not use palm oil.
今年，基于植物的初创公司Whatif Foods推出了拉面在美国，蛋白质和纤维富含纤维的Bambara螺母是其星级成分。该品牌表示，其专利的拉面技术空气 - 弗里斯拉面而不是深油，并允许其产品具有更长的保质期。
随着消费者越来越多地寻求更健康的佛od options, Nissin has also made some changes to stay on trend. Several years ago, it删除了味精and reduced the sodium levels of its Top Ramen products. But as competition intensifies from better-for-you upstarts, the pressure to adapt and innovate will only continue to grow.
