Dive Brief:
- Heavily debated in health food circles, artificial flavors and colors will no longer be present in Nestle's chocolate candy by the end of the year, the company announced.
- The changes includemore than 75 recipes, includingButterfinger, Baby Ruth, Raisinets, and Sno Caps, and will be officially released to stores starting later this year.
- To make sure the company's chocolate would not lose its beloved flavors and appearance, Nestle performed consumer testing for new recipes.
Dive Insight:
This isn't Nestle's only foray into healthier foods as of late. The company recently revealed it was exploring making a drink that simulatesexercise effectsin consumers with "limited mobility." Similar to Nestle's latest announcement, Unilever's Breyers announced earlier this month that it would stop using milk or cream that containsartificial growth hormonesin its ice cream products.
