Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
每个人的皇家冰淇淋
Coolhaus is making ice cream for queens everywhere — even Meghan Markle.
For International Women’s Day this month, ice cream brand Coolhausteamed up withAllegro Coffee to develop a new pint called Queens' Coffee. The pint is now available at Whole Foods nationwide and online.
促进味道,Coolhaus派遣品脱of Queens' Coffee to a number of inspiring women and is also “reaching out to one very well-known ‘Queen’ — or Duchess, perhaps — to champion women being bold on both sides of the pond.” The billboard references Markle and her husband, Britain's Prince Harry, announcing earlier this year they were放弃皇家职责and moving to North America.
The company甚至销售the new product on 13 billboards around Los Angeles — where the former royalshave just moved- 带有“冰淇淋适合女王的消息”。给我们打电话,梅根。”
Coolhaus is a women-owned brand from California known for its unique flavors such as Milkshake & Fries, Midnight Munchies and Buttered French Toast. Coolhaus said it selected Allegro's Three Queens Blend coffee to create the new flavor because the coffee beans are fully sourced and produced by women in East Africa.
This isn’t the first partnership Coolhaus has made to celebrate a holiday. Last year for National Mustard Day, French’s与品牌合作释放芥末味的冰淇淋。
越来越多的公司正在进行限量版促销和合作伙伴关系,以激发消费者的兴趣,尤其是在冰淇淋类别中。去年,tipsy scooppartneredwith Angry Orchard and Ample Hills Creameryteamed up withThe New York Times for product launches.
Retailers say premium ice cream is most popular with their consumers,according to the International Dairy Foods Association,因此购物者可能对这种高端咖啡品种感兴趣。尽管市场上已经有很多咖啡冰淇淋,它引入了高级风味,并提供有关促进女性的信息,可以帮助其超越竞争对手。
-Lillianna Byington
Brunch beverage in a can
随着天气变暖,春季开花开始开放,人们也成为人们想要出门享受悠闲早午餐的季节。
Golden Road Brewing创建了一种饮料,可以搭配那个早午餐,非常适合那些不想制作完整的含羞草或正在寻找更便携的选择的人。加利福尼亚啤酒厂的Champango是含羞草风格的芒果小麦啤酒的罐头混合物。它的ABV为6.5%,在瘦的12盎司罐中出售。
“Over a lively discussion at a Golden Road beer dinner, a fellow beer industry friend asked why we hadn’t developed our Mango Cart Champagne drink from our brewpubs into a package for folks to take home,” Golden Road President and Founder Meg Gill said in an emailed statement. “The aha moment turned into an innovation obsession: how can we create a product that tastes as good — if not better than — the tasty treat we serve at our pubs? Our brewing team worked tirelessly to create a beer-based liquid with all the bubbly, flavorful, champagne characteristics of a true champagne Mango Cart mimosa.”
AB Inbev拥有的手工艺啤酒厂一直处于全球最大的酿酒厂的创新方面。它在加利福尼亚经营五个手工艺品酿酒厂。它最近与Drinkworks合作-a partnership between AB InBev and Keurig Dr Pepper — to produce versions of some of its popular brews that can be freshly made at home using a countertop machine. And anonalcoholic versionof its Mango Cart Wheat Ale with a less than 0.5% ABV hit shelves this year.
虽然啤酒和香槟鸡尾酒在酒吧中很受欢迎,但很少有产品将两者混合在一起。一些啤酒厂创建了champagne-inspired beers(and no, we’re not talking about米勒高生活), while othercraft brewerieshave devised酸啤酒受橙汁和香槟混合物的启发。
Golden Road’s new combo brings a lot of the flavor of the brunch favorite easily. Some bartenders name Mango Cart Wheat Ale as a最喜欢的鸡尾酒搅拌机on its own. The new blend is alsolower in alcoholthan a typical mimosa, appealing to those who want the taste of the cocktail without the intoxication. And with beer becoming anacceptable breakfast beverage,随着季节的变化,这种饮料可能会在许多早午餐中出现。
- 梅根·波因斯基(Megan Poinski)
Scramblers lays an egg-based bar for the on-the-go consumer
作为活跃的消费者改变他们的消费沥青kfast — or abandon it altogether — makers of foods commonly associated with morning are cracking open a different way of thinking about the meal.
Deliciously Different has rolled out a portable bar that combines the convenience of the popular protein bar with the nutritional attributes people love about eggs. The product is Scramblers: The Original Omelet Bar.在其网站上, the company touts the product as a way to avoid “cold, messy yogurt” and the scores of “sweet” energy bars currently crowding store shelves.
“早晨的时间是一个臭名昭著的混乱而疯狂的日子,” Deliciely Diffence的首席执行官Matt Tolnicktold Food Business News.“对于那些有良好感觉的人,可以吃'一天中最重要的一餐',许多人适应并不总是方便的饮食,而不是健康或健康的饮食。我们的愿景是提供卓越的营养和卓越的便利。”
Scramblers: The Omelet Bar is made with free-range, organic, certified humane eggs made by Pete and Gerry’s Organics. It also contains grass-fed butter and all-natural Wisconsin cheese. The Omelet Bar comes in three varieties — ham and cheddar; spinach and feta; and chicken chorizo. Itkeeps for up to 12 months without refrigeration or chemical preservatives.
该产品被吹捧为健康,美味,便携式鸡蛋零食,不需要加热或制冷。美味的不同,它的可移植性与正在旅行,节食,锻炼,有孩子或正在旅行的每个人都可以使用。Scramblers: The Original Omelet Bar ticks off requirements for a host of other trends popular with consumers. It’s gluten free, keto friendly, has no artificial flavors and is loaded with 9 grams of protein.
随着忙碌的生活变得越来越忙,消费者的第一顿饭似乎是早餐。Technomic在2017年进行的一项研究发现,与两年前相比,更多的消费者正在跳过早餐,according to a press release。
难怪诸如此类的食品公司Kellogg, General Mills andHersheyhave increased their presence in the bar space through acquisitions or internal innovation. In the case of General Mills and Kellogg, the cereal giants also have rolled out bar versions of their breakfast classics such as Cocoa Puffs and Frosted Flakes.
虽然不是酒吧,但即使卡夫·海因兹(Kraft HeinzJust Crack an Egg。这杯装有切成丁的蔬菜,肉类,奶酪和土豆在鸡蛋旁边的冷藏部分出售,这是唯一需要在产品微波炉之前添加到产品中的成分。
As consumers become more active and snacking gets more popular, manufactures of commodities like eggs and cereal will continue to look for new and creative ways to get their products into the hands of shoppers.
-Christopher Doering
Correction:A previous version of this story incorrectly stated the amount of champagne in Champango.









