潜水简介：
- 鲜花食品宣布在投资者简报的9月27日在纽约证券交易所的投资者简报期间宣布重组计划和成本减少策略。该公司的举措包括买断计划，七月首次宣布, which will result in a net headcount reduction of approximately 450 people, including a 15% reduction in management positions,根据食品商业新闻。
- Flowers Foods executives also discussed the company's 2017 outlook. They anticipate sales will be flat to down by 1%. Earnings per share are anticipated in the range of $0.67 to $0.69. The company also outlined brand investments it will make in fiscal 2018. Additionally, the company maintained its EBITDA margin goal for fiscal 2018 of 12% to 13%.
- "Flowers is well positioned in a large category that is relevant to consumers and profitable for retailers," President and CEO Allen Shiver saidin a statement。"We have built competitive advantages that provide a strong platform for continued growth. That said, the category is evolving and we intend to evolve right along with it. With Project Centennial, we are focused on driving growth in our core business, capitalizing on adjacencies, reducing costs, and making strategic investments to improve margins and profitably grow the top-line over time."
Dive Insight:
Flowers Foods首先通过自愿分离计划公开in July, but did not provide many details in its buyout announcement. The plan is the latest step in thecompany's broader effort to cut costs and improve the firm's financial position。6月份，鲜花推出了项目百年，为加强其竞争地位并推动有利可图的收入增长。
有趣的是，了解花卉食品如何运营的收购售价，超过15％的经理人。虽然高薪监督员显然呈现出更高的商业成本，但购买它们也是一个重大支出。在本周的介绍，首席财务官R. Steve Kinsey在即将到来的财政季度在2700万美元上估计收购的成本。
鲜花食品正在研究面对其他CPG公司的相同重大过渡：如何在电子商务和社交媒体变得与传统店内搁置一样重要的消费世界中，它如何降低内部成本并保持相关性和商品化。
在买断之后，Kinsey暗示的是允许从旧地区的模型转变，最近带来的鲜花食品two new management team memberswho are digital veterans. The new CIO isharramani., who has led IT programs for Dr Pepper Snapple, Cadbury Schweppes, Red Bull Americas and Constellation Brands.德博Mukherjee已被命名为来电首席营销官。他成立和拥有Intacta咨询小组，担任首席执行官雷可食物，并在Mars，Unilever，Kraft Heinz和Hershey营销角色。
In addition to the shifts in staffing, the company is working on separating the business into two units, which wasinitially announced in May。面包店业务 - 包括大自然自己，奇迹和戴夫的杀手面包 - 将专注于通过增量创新，执行和成本效益推动品牌增长和盈利能力。
零食和专业部分 - 包括美味的品牌和新鲜的品牌，并在越来越多的类别中使用产品创新和建筑规模推动品牌增长和盈利能力。它看来，该公司正在利用消费者对零食的利益来定位其未来的大部分增长。
基于格鲁吉亚的公司最近的盈利报告showed it has room for improvement as far as sales are concerned. Sales decreased 0.9% to $927 million, compared with the same period a year ago. And net profit declined 12.5% in the second quarter to $44.7 million — meaning internal costs could likely also be trimmed.
