Dive Summary:
- AfterNutellademandedWorldNutellaDay founder SaraRossostop usingNutella'sname, logo or likeness, the news ofNutella'scease-and-desist letter spread and fans took to the brand's Facebook pageto express their frustration.
- According toFerreroRocher, the maker ofNutella, the issue is now resolved, saying "Ferrerois pleased to announce that today, after contacting SaraRossoand finding together the appropriate solutions, it immediately stopped the previous action."
- Ferreroadded that "the case arose from a routine brand defense procedure that was activated as a result of some misuse of theNutellabrand on the fan page."
From the article:
Nutellasent us a a copy of letter its sent to SaraRosso, the founder of WorldNutellaDay.Ferrerowrote:
'WorldNutellaDay: a positive conclusion
Positive direct contact betweenFerrero和莎拉Rosso, owner of the non-officialNutellafan page WorldNutellaDay, has brought an end to the case. ...'
