潜水简报:
- 可口可乐生活，新的甜叶菊甜味的饮料比传统的焦炭更少，正在前往全国范围内储存货架。
- The world's largest beverage company announced it would begin distributing the mid-calorie soda across the country following a successful test in recent weeks in thesoutheastern U.S.
- Coke Life makes its national debut less than two months after Coke and rivals Pepsi and Dr Pepper Snapplepledged to take actionto reduce the amount of calories Americans consume in drinks by 20%.
Dive Insight:
On the same day that Coke announced the national rollout, an independent researcher released the findings of its study of consumer attitudes toward Coke Life, and the results are encouraging for the folks at Coke headquarters.
Some 70% of subjects contacted who tasted it gave it four out of five possible stars. More interestingly, nearly half of them used it to replace about 75% of the soda they buy, according to thesurveyby Haynes & Co.
