潜水简介：
Italian pasta-maker Barilla has released a range of microwaveable pasta pouches to make pasta even more convenient,according to FoodBev Media.
Available in rotini, gemelli, penne or elbows, the pouches contain 8.5 ounces — or two servings — of al dente pasta made with extra-virgin olive oil and a pinch of sea salt. To prepare, consumers knead the package and microwave for 60 seconds before mixing with other ingredients.
The Barilla Ready Pasta is intended for occasions when convenience is paramount, such as lunch at work, an after-school snack or a quick at-home dinner, the company said.
潜入洞察力：
便利是食品购买的主要驱动因素，近一半的家庭食品购物预算在便利食品上度过，according tothe U.S. Department of Agriculture. More than one-quarter of food dollars (26%) were spent on ready-to-cook and ready-to-eat meals and snacks from 1999 to 2010.
It’s a trend reflected in the rise of膳食试剂盒准备吃饭 - 美国人每天花费平均只需37分钟就餐准备和清理，according to theUSDA.
In this context, the pasta pouches may find a market with those who find it hard to plan ahead, particularly for their next workday meal. While ordinary pasta is undoubtedly one of the most convenient at-home meals, it still requires some preparation and equipment that may not be convenient at work. The package also eliminates any clean-up — although the need to add other ingredients, such as a pasta sauce, vegetables or meat, may negate it.
然而，像膳食试剂盒一样，袋子概念可能会足以让消费者留下，让他们觉得他们实际上准备了合理健康的东西。
Meanwhile, there has been growing resistance to the trend of ultra-convenience, as more consumers enjoy cooking from scratch and the"slow food" movementhas grown. For others, however, food is fuel to be prepared, consumed and cleaned up as quickly as possible to allow them to get on with more important aspects of their lives.
