Dive Brief:
- Water dominates in the U.S. as the beverage of choice. The International Bottled Water Associationfound in a recent survey其中近三分之二的成年人被调查说，静止或闪闪发光的瓶装水是他们最优选的饮料中的，其次是咖啡，咖啡为62％，常规或饮食软饮料为58％。
- Just about all of the participants in the survey said they drink bottled, filtered or tap water, with 69% of bottled water drinkers saying low calories are important when choosing a beverage. In addition, 72% said the lack of artificial sweeteners is important to their decision making.
- IBWA研究还发现，几乎所有调查的人都有所谓的瓶装水是一种更健康的选择，而不是软饮料，而93％的人说瓶装水应该可以售出畅销。
Dive Insight:
Water has surpassed soft drinks as the top selling beveragein the U.S. and shows no sign of giving up its ranking. Nearly all of the participants in this online survey conducted by Harris Poll said they drink either tap, filtered or bottled water. More than80% of those surveyed said they should drink more water, and 90% believe that bottled water is a healthy and convenient beverage.过去的研究已经显示了许多消费者认为瓶装水是方便的，而不是自来水的味道，尽管有很多质量问题。
“This poll is consistent with consumption figures released earlier this year that show, for the first time in history, bottled water is the number one packaged beverage in the United States (by volume),” Jill Culora, IBWA’s vice president of communications, said in a statement. “People are shifting away from less healthy packaged drinks and choosing the healthy option – bottled water."
由于视觉效果的组合，包括鼓励人们每天喝八杯水的运动，几年前在弗林特，密歇根州的飓风和问题中，消费者拥有瓶装水，既可以替代水龙水和软饮料。
But consumers won't accept just any bottle. A recent针对雀巢水域北美的课程诉讼在其分类中作为“春天”水显示一些消费者将相同的高标准放在瓶客上，因为那些生产任何其他包装的饮料。
瓶装water drinkers judge the product based on its taste, quality and safety特征。尽管水是一种自然资源，但瓶客也必须保持质量采购详细资料在营销活动中，就像任何其他包装的饮料一样。此外，消费者还希望方便，可重复密封的包装。
与消费者一起受欢迎的另一个领域是闪亮的水。由国家饮料公司拥有的Lacroix继续享受强劲增长。近年来，禁止卡路里的汽油已成为强国，感谢其清洁成分列表，俏皮的社交媒体驱动品牌和更便宜的价格。LaCroix在千禧年消费者中尤为受欢迎，其中许多人正在寻找一个负担得起的健康替代品，对苏打水和普通水。
因为消耗越来越关注他们在身体中放入的东西，它看起来并不像水的销量很快就会很快干涸。
