UPDATE: June 2, 2021:The story has been updated with additional context on the terms of the deal provided by TreeHouse Foods.
潜水简报:
- Post Holdings has获得了8500万美元的树屋食品的即食谷物业务，CPG公司在一份声明中表示。此次收购包括位于俄亥俄州兰开斯特，俄亥俄州的两个设施，内华达州的火花;伊利诺伊州Sauget的研发设施;以及价值约为3000万美元的库存。
- This is the second time the two companies have agreed to a deal. In December 2019, the联邦贸易委员会挑战Post's $110 million acquisitionof TreeHouse Foods' private label ready-to-eat cereal business由于反垄断关注。这笔交易是terminated a month later。
- Post declined to comment on the current deal, despite the earlier concerns from the FTC. A TreeHouse Foods spokesperson said with the deal closed it can now focus on a smooth transition of the business for both employees and customers.
潜入洞察力：
在邮政和树房子同意迅速达到先前的协议后，双方再次出现。
这些公司没有任何见解，为什么他们现在正在与交易一起向前迈进，如果有的话，自从他们第一次同意交易以来已经改变。他们也没有说他们是否与FTC联系。
The lower price tag is below the $92 million threshold in place by the FTC under the Hart-Scott-Rodino Act. The level is important because transactionsat $92 million or abovemust be reported and cleared by federal antitrust authorities before they can close.
FTC宣布其反对2019年第一项交易时，FTC表示Post and TreeHouse were two of only three significant manufacturers and distributors of private label ready-to-eat cereal in the U.S.
The FTC said the acquisition would give Post more than 60% share of a food segment that is "already highly concentrated ... and eliminate the vigorous competition between them." As a result, a purchase by Post "would remove the competitive pressure that has driven higher quality and lower priced cereals for American families.“
For TreeHouse, a sale allows the company to sell a division it has been trying to divest for months as the private label giant refocuses its portfolio under President and CEO Steve Oakland.TreeHouse completed the sale of its snacks divisionto private investment firm Atlas Holdings for $90 million in August 2019. This past November, it agreed to buy大多数股份EBRO的RIVIANA FOODS'美国的美国品牌意大利面24250万美元，扩大其区域和国家范围。
意大利面条交易在许多方面反映了谷物中发生的事情。虽然帖子为品牌众所周知的果味鹅卵石或葡萄螺母，但是圣路易斯公司作为FTC指出，已经在私人标签即食谷物中具有有意义的存在。
By bulking up its presence in the space, Post is able to tap into synergies like manufacturing overlap, relationships with retailers and the procurement of ingredients. The sale to Post preserves the cereal manufacturing assets and will not result in any job cuts, with 466 TreeHouse员工搬家发布。“简单地说，这笔交易是一种双赢的工作和在应变时的能力，因为持续的大流行和增加商品价格，“一位发言人告诉食物潜水。
私人标签仍然是食品和饮料空间中受欢迎的类别。虽然名牌产品在大流行期间受益于消费者倾向于他们熟悉的物品，但私人标签可以看到势头pick up as the impact of COVID-19 eases and price increases tied to inflation makes their products more attractive to budget-conscious shoppers.
