Pillsbury reformulates cookie dough to be safely eaten raw

潜水简介:

• 所有Pillsbury冷藏饼干和布朗尼面团都可以安全吃生。according to a statement来自通用磨坊。
• The reformulated cookie dough is made with heat-treated flour and pasteurized eggs, which kills pathogens that can cause foodborne illnesses in the raw product,according to the company's website。The company says the recipe has not changed, just these ingredients, so the cookies and brownies should taste the same.
• 通用磨坊is in the process of transitioning its dough products to be safe to eat raw, and has new packaging with a seal to indicate which products can be eaten both raw and cooked. The transition will be complete this summer.

潜水见解：

Decades ago, eating raw dough was the best part of baking cookies. But massive food safety outbreaks spoiled that treat.

2009年，有72人在30个州生病了生病冷藏雀巢收费室饼干面团。报道烘焙业务爆发被追溯到面粉。在2016年，大量的大肠杆菌疫情在24个州中使63人患病的人与吃用金牌面粉制成的生面团的人绑在一起。爆发导致美国和海外召回的面粉超过3000万磅。

Since these outbreaks, the CDC has试图教育公众about the dangers of eating raw dough. And manufacturers have worked to make dough safe for consumers to eat. Flour is the common weak link in these outbreaks. Because the grain milled into flour is grown outside in fields, it can easilybe contaminated by animalsor other environmental factors. But the raw eggs in cookie dough — which are usually not included in unbaked dough products, like the dough lumps for ice cream — can also becontaminated with salmonella。

小型制造商多年来一直进入可食用的面团空间，尽管几乎没有产品可以烘烤。雀巢是第一个生产的大牌可食版的面团，并于去年推出。该产品不包含鸡蛋且不适合烘烤，目前有四种品种可用。它在浴缸中出售，以使其更容易sc起和零食。

通用磨坊' Pillsbury launch takes this concept up a level by creating a dough that can also be baked. Instead of making a new product line, the company is enhancing the current one and creating an experience that many adults remember from childhood. While preparing these cookies, consumers can sneak a taste and not need to worry about illness. Instead of creating a product to serve one specific consumer need, as Nestlé and smaller cookie dough manufacturers have done, General Mills has made the products already on shelves serve many functions.

制造商不断地在幕后进行，重新制定现有产品以满足消费者需求（无论是减少糖还是变得更干净的标签）。这种重新制作可能已经进行了多年。但是现在，随着大流行的成就manufacturing, ingredients and grocery shelf space tight，这种重新制作似乎是为时代量身定制的。这种可食用的饼干面团添加了一个全新的产品功能 -consumer desire for comfort foodin an uncertain time — without new SKUs.