潜水简介:
- Nestle said pressure on global food prices weighed on its earnings in 2016, reporting a 6% decrease in net profits to $8.53 billion for the fiscal year,according to U.S. News & World Report。Revenue grew just 0.8% to $89.47 billion.
- 这家糖果巨头在中国单位中也有两位数下降。
- The company, which only releases its earnings once a year, said that organic growth increased 3.2% in 2016. It expects to see increases of 2 to 4% in organic growth for 2017.
Dive Insight:
尽管雀巢在亚洲和某些欧洲细分市场遇到了一些问题，但这家总部位于瑞士的公司在北美看到了销售增长。Organic growth was strongest in the Americas, up 4.2%. While this region met the international company's growth target — which was十月大幅度缩放— the rest of the world trailed behind.
During a company press conference, Company CEO Mark Schneider said that for 2017,the company is looking to restructure costs considerably。He did not go into many specifics, instead hinting at the company’s history of finding efficiencies when needed.
该公司在美国的一部分战略集中在其巧克力和糖果品牌的增长以及扩展到高端溢价市场上。2016年，雀巢在北美和其他地方首次亮相了两个高级品牌Cailler和Damak。该公司表示，其在美国糖果店的表现在2016年“令人失望”，这是由于激烈的竞争和巧克力领域的增长较低。
More U.S. investments in the sweets segment are coming. Last month, the company announced apartnership with Hostess to create ice cream versions其中一些更具标志性的零食，例如Twinkies，Sno Balls和Cupcakes。通过与具有忠实追随者的新兴品牌合作，女主人可能能够使销售震撼。
该公司还跳的好处trend, pledging to reduce sugar in some of its U.S. sweets. Last month, Nestle committed toreduce sugar in its Nesquik productas part of a pledge to reduce sugar across its portfolio. And that may happen in a dynamic way. Last last year, Nestle said it found ascientific breakthrough that will allow for further sugar reductionwithout impacting taste. The company told Food Dive it was in the process of patenting a hollow and faster-dissolving sugar that could allow a 40% reduction in products. Details were scarce, but the manufacturer told Food Dive they expected it to be used in Nestle's products by 2018.
