Chicago-based Mike's Hard Lemonade Co. announced a partnership with celebrity chef and former "Top Chef" contestant SpikeMendelsohnin support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike. On the heels of the launch of Mike's new advertising campaign, "It's Never Not a Good Time for a Refreshing Mike's," the brand is celebrating the season's social occasions with consumers and Independence Day is no exception. To set the tone forsumm...
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Courtesy of Beyond Meat
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