Dive Summary:
- Anheuser-Buschwill pilot its new 12 oz. Bud Light Vented Can this summer in Louisville,Ky. before a national launch later this year.
- More than two years of development by theAnheuser-BuschGlobal and North American Innovation Groups went into the new cans, which don't require the use of an additional tool to puncture the lid for a smoother pour with less "glug."
- The cans will be available in specially marked 12-packs throughout the Louisville area and supported by a local marketing campaign including digital, radio, out-of-home and print media.
(Image credit: PRNewswire)
From the press release:
... "The great thing about our new Vented Can is that it's activated by a common skill among beer drinkers: opening a can of Bud Light," said Rob McCarthy , vice president of Bud Light. "With just an extra push on the tab, beer drinkers can unlock the smoothest drinking experience in the world." ...
