潜水简介：
- J.M. Smucker posteda better-than-expected quarterly profit helped by cost-cutting, and said it would eliminate $100 million more in annual costs,据路透社说。净销售额下降了1.3％，至17.8亿美元，标志着连续第四次下降的季度，但险胜分析师的估计估计为17.7亿美元。
- The company's net income fell to $110.4 million in the fourth quarter from $191 million a year ago, as coffee sales slipped 1% and pet food fell 5%，，，，食品制造商在一份声明中说。
- “在新的财政年度，我们继续通过利用消费者偏好和零售环境的变化来执行我们的可持续性，长期增长的战略计划。”Mark Smucker, the company's CEO。“我们将推动像Smucker的不可分割的东西，，，，Nature's Recipe，，，，and咖啡馆Bustelo，同时支持我们的咖啡，花生酱，宠物食品和宠物小吃的企业。”
Dive Insight:
Smucker转向了其他食品和饮料公司，他们挣扎着增长和消费者的口味和偏好：降低成本。
The move to boost its cost cutting by another $100 million comes as it posted lower sales during the fourth quarter in its key coffee and pet food divisions.其咖啡业务的销售连续第四季度下跌，下降了670万美元至5.059亿美元，其Folgers品牌的销量下降了5％。零售消费食品细分市场的净销售额增加$ 100,000至4.738亿美元，由其改善驱动Smucker的andJIFbrands.
Smucker, founded in 1897, is unusual in that it's a food company with major operations in pet food following its acquisition of大心脏宠物品牌2015年为58亿美元。该部门自购买以来就发布了不同的业绩，但Smucker仍然有时间扭转局面来向投资者展示这并不是一项误导性的投资。宠物食品销售在最近时期下跌2840万美元，或5％，至5.345亿美元9Livesandmeow混合猫food.
马克·斯马克（Mark Smucker）在强调该公司在零食中的增长努力的特殊意义Smucker的不可分割的东西花生酱和果冻三明治 -对人群的需求 -咖啡馆Bustelo，，，，a coffee brand that has proven popular with the millennial crowd. The company also has introduced Nature's Recipe pet food that touts real and healthy ingredients. This aligns with the trend of shoppers looking for pet foods with动物的优质成分。
上周，Smucker宣布将以2.85亿美元的全现金交易从Conagra品牌那里获取Wesson石油品牌，根据a company statement。Smuckerexpects the acquisition to add annual net sales of approximately $230 million.
J.M. Smucker主席Richard Smucker，在三月份告诉《食品潜水》很难与消费者趋势保持同步因为它们经常变化，因此很难区分时尚和值得公司大量投资的趋势。当时，他说，该公司可能希望获得新的，时尚的品牌。
“Having startups and smaller companies in the industry is healthy, even for the bigger guys, because if you are listening and watching what they're doing you can learn, too,” Smucker said at the time. “We don’t create everything ourselves. In fact, sometimes if they do a really good job we might want to come and buy them."
With its business struggling, Smucker might be wise to look for other deals to improve its bottom line. But as the pet food acquisition has shown so far, making a big splash isn't always the right answer.
