Dive Brief:
- 根据国际食品信息委员会的说法，所有消费者中有一半以上的消费者表示，他们正在饮食或进食模式，从2021年的39％增加到52％。2022 Food and Health Survey。超过三分之一的人说，他们想保护自己的长期健康，而大约相同的金额对减肥感兴趣。消费者说，他们正在遵循的前四个饮食模式是干净的饮食，正念饮食，卡路里计数和植物性。
- 总共73％的消费者每天至少每天一次零食，比2021年增加了15个百分点。在过去六个月中，超过一半的消费者（56％）至少感到压力至少有些压力。在过去六个月中感到非常压力的人中，每天至少三次小吃中的三分之三。
- 今年的调查采集了大量的Z世代消费者，年龄在18-24岁时，以进行更好的世代比较。它发现，这些趋势中的许多趋势在年轻的消费者中更为明显，这可能意味着随着时间的流逝，变化更加明显。
Dive Insight:
IFIC's 17th annual Food and Health Survey, which takes a pulse of consumer attitudes and behavior toward food and shopping, provides an interesting mirror for early 2022. Today's consumers are stressed out, trying to become healthier through cleaner eating and snacking much more often.
The online survey, done by Greenwald Research using Dynata's consumer panel, was conducted among 1,005 Americans ages 18 to 80 between March 23 and April 4. Results were weighted by age, gender, education, race/ethnicity and region to reflect the 2021 American Population Survey.
对于去年关注消费者趋势的任何人来说，结果不足为奇，尽管看到这些态度转化为数字，这使当前情况以及它如何反映消费者 - 非常明显。
The findings on following eating patterns are one of the biggest changes in just a year's time, with every demographic seeing an increase in how many consumers are doing it compared to 2021. But consumers aren't following fad diets or trying something with a trendy name and questionable health results. Clean eating, which is usually described as seeking food products made with recognizable ingredients, is the top pattern consumers are following.
在整个综合调查中，都可以看到消费者对清洁标签的渴望。当被要求定义健康的食物时，大多数消费者说它们很新鲜，糖分低，蛋白质的良好来源以及含有水果和蔬菜。几乎一半说，一种被描述为具有清洁成分的产品比具有相同营养特性但没有索赔的产品更健康，而一半以上的人对具有“全天然”主张的产品有这种感觉。
However, while most consumers say they want to eat for health, many would rather take medicine to deal with a condition than change their lifestyle in terms of diet and exercise. Almost half of consumers younger than 50 said they'd opt for medicine, a number that's gone up in that age group by about a third during the last decade.
所有这些饮食选择都迫在眉睫。IFIC发现，试图通过饮食缓解压力的消费者中有54％做出了更健康的食物选择。但是近四分之一的人说，当他们感到压力时，他们总是或经常吃饭。随着消费者现在的零食越来越多 - 整天的调查发现零食的增加 - 更健康的零食在早上赢得了胜利，其中43％的消费者捡起水果。但是，当天晚些时候，小吃变得不那么健康。最受欢迎的夜晚和深夜小吃包括那些咸或咸，糖果或巧克力，饼干，蛋糕或冰淇淋的小吃。
