Dive Summary:
- Hooters of America on Monday announced the launch of its new integrated “Step Into Awesome” campaign with Skiver Advertising.
- The campaign's goal is to play up innovation, food choices and a "fun, upbeat atmosphere," according to a Hooters press release.
- The campaign will also include other brands sharing Hooters moments via Twitter andInstagramwith thehashtag#StepIntoAwesome.
From the press release:
Hooters of America, LLC today announced the launch of a new advertising campaign and has selected Skiver Advertising as its new advertising agency of record.
Skiver's first effort asAORwas to launch the “Step Into Awesome” campaign to showcase the innovation taking place at Hooters, providing guests with delicious food and more choices than ever in a fun, upbeat atmosphere.
“The campaign is a genuine look at what happens when guests walk through the door at Hooters. Rather than tell consumers, we show them the authentic, awesome experience,” said Jeremy Skiver, chief executive officer, Skiver Advertising. “The campaign arose from key insights brought on by consumer research and a brand vision developed with franchise partners, showcasing what has been refreshed at Hooters, from an expanded menu to more contemporary and comfortable surroundings. We invite viewers to share their awesome moments through social media channels.” ...
