潜水简介:
- 根据客户本来可以购买的商品，美国零售商在去年的CPG销售额中错过了820亿美元的销售额。周一发布的数据由Nielseniq。
- Lost revenue opportunities peaked during the fall, when surging COVID-19 rates depressed on-shelf availability and pushed unrealized sales to $1.7 billion per week, up 22% from $1.4 billion per week during the first half of 2021.
- The figures underscore the impact supply chain challenges have had on food retailers even as the pandemic has made consumers more reliant on grocery stores for essential goods.
潜水见解：
由于他们一直面临库存物品的困难而造成的零售商的成本因总体上增加而放大了CPGsales in 2021, according toNielsenIQ'snewly launched "on-shelf availability barometer."
尽管面临严重的供应链挑战，但美国快速发展的消费品市场在2021年产生了9700亿美元的销售额，比2020年看到的9500亿美元的创纪录销售额高2.1％，比2019年增长了11.9％。
But诸如劳动力短缺和高通胀等障碍have pressured retailers' ability to keep their stores running at full tilt. Retailers have cut back on the number of products they carry and as a result have seen customers make fewer in-store shopping trips, causing further disruption.
Overall, retailers recorded an on-shelf availability rate of 92.6% last year, NielsenIQ found.
数据显示，在2021年的短缺中，水果和蔬菜的销量尤其严重，在6月下旬至10月中旬之间的Covid-19浪潮中，这些物品的货架上可用性率降至90％以下。
Beverage sales were also heavily affected during that period because products were unavailable, with the on-shelf availability rate for sports drinks at 82.5% during that same wave of cases.Retailers had an easier time keeping items such as beer, cider, candy and gum on shelves, the report shows.
根据Nielseniq的数据，供应链挑战对零售商的影响不平衡，有些人能够保留货架，即使大流行在2021年末激增，而其他人则在那段时间内的总体上货架上的总货架率为91％甚至更低。。
Geography was a factor in how well stores were able to keep their shelves stocked, with retailers in the South, particularly in Texas, Oklahoma, Arkansas and Louisiana, posting lower on-shelf availability levels than those in other parts of the country, the data indicates.
As supply chain shortages drag on, fueled recently by disruptions stemming from the omicron variant of COVID-19, retailers are nervously monitoring their shoppers' behavior. A fifth of consumers postpone a purchase when an item they want is not on the shelf, while 10% go to another retailer and 16% head online, NielsenIQ found.
