潜水简介：
- 消费品论坛的第五次全球调查，published March 6, says consumer goods retailers and manufacturers are making progress in "meeting consumers' expectations and fulfilling the industry's ambition to empower consumers to lead healthier lives."
- 该集团在2018年收集的“ 2019年健康与健康进度报告”的数据显示，自2015年开始调查以来，已重新制定了320,000种产品，以限制糖和盐，CGFsaid in a release.
- 该报告的数据发现，有98％的公司正在重新制定其某些产品。他们中有70％以上已经重新制定了减少盐和糖的产品。CGF由70个国家 /地区的400名零售商，制造商，服务提供商和其他利益相关者的CEO和高级管理人员组成。
潜水见解：
COmpanies似乎真的在听那些想要更健康的产品和更清洁标签的消费者去年的重新恢复幅度很大。In the group's 2016 report, 66% of CGF members reported reformulating more than 180,000 products.
使these formulation changes resonate strongly with many of today's consumers.根据Innova的说法, 90% of U.S. consumers think foods and beverages with ingredients they recognize are healthier for them, and they're increasinglylooking for transparency来自制造商和零售商。
Besides the pressure from consumers to make healthier products, big food and beverage companies may also be feeling pressure from cleaner and leaner startups. These new businesses are often首次亮相更多透明产品, like plant-based items and healthy snacks. They fit in with today's trends and are simultaneously giving legacy manufacturers a run for their money. When the larger companies switch up their recipes to reflect more transparency and cleaner labels, consumers who are paying attention may return to these now-healthier products as a result.
Manufacturers and retailers may have to do even more in the near future since the food sector never stands still for long and trends are ever-changing. And, as the updated Nutrition Facts panel rules开始需要添加糖on product packaging next year, consumers are likely to start paying as close attention to those numbers as calories and fat content.
对于公司来说，降低产品中的总盐和糖水平是一回事，而每服务量实际上反映了相同的减少。此外，根据最新的CGF报告，有79％的受调查成员表示，其食品和饮料产品中有81％至100％显示有关产品包装的关键营养信息。
Whether the healthier moves food makers are making with their products will pay off in increased sales is another question, but they can't afford to do nothing when consumers demand changes. Some shoppers are still looking for indulgent products, so it's hard to know how to respond to conflicting messages. Millennials in particularare looking for that balancebetween good-for-you items and treats on which they can splurge, so consumer goods manufacturers and retailers may have to play the "all things to all people" role in order to retain market share.
