潜水简介：
- 自从Conagra于去年夏天以109亿美元的价格宣布收购Pinnacle Foods以来，该公司投入了大量资源来增强三个大品牌品牌的市场份额：Birds Eye，Duncan Hines和Wish Bone。company’s latest earnings call transcript。
- 特别是,康尼格拉一直关注鸟类Eye to create innovative products like spiralized zucchini that capitalize on consumers’ desire for both convenience and carb replacements.
- 首席执行官肖恩·康诺利（Sean Connolly）表示，邓肯·海因斯（Duncan Hines）和愿望骨（Wish-Bone）进行了创新和翻新，但消费者没有回应更新。但是Conagra计划对他说的策略进行一些调整，以使他们有望增长。“Overall, the health of the big three Pinnacle brands is critically important and you can be assured that our teams have spent the last five months incredibly focused on each of them," he said on the earnings call. "There is definitely more work to do and it will take some time for customers to add our new innovation into their shelf resets."
Dive Insight:
直到最近，食品工业中很少有冻结的地区被忽视。但是，最近有一个resurgence in the category由于食品制造商在该部分拥有创新的产品，以利用最近的趋势，包括低钠，天然，可持续和清洁标签。
After closing the Pinnacle acquisition at the end of last year, Conagra became the second-biggest U.S. frozen foods owner behind Nestlé. This bold bet on the frozen space comes while Conagra has been aggressively overhauling its own frozen foods lines. Banquet was refreshed by adding new packaging, introducing on-the-go sliders and debuting a new premium "mega" tier for people with big appetites, which is especially popular among millennials. Healthy Choice was given a similar refresh with high-energy power bowls and trendy new flavors, as well as meatless and breakfast options.
The addition of Birds Eye to the portfolio was another opportunity for the CPG manufacturer to retool a languishing brand and establish it as a modern meal option. To accomplish this, Conagra is taking a renewed focus on health and wellness-related products. In its latest earnings call, Connolly said the brand will “deliver a sequenced deluge of new Birds Eye products” over the next few quarters.
Reimagining Birds Eye as a healthy frozen option is a wise decision, although one that puts the brand in intense competition with other brands that are trying to win back consumers. In 2017, Green Giant, part of B&G Foods, debuted its own line of frozen spiralized vegetable noodles in stores nationwide. Those offerings helped增加公司冷冻产品的销售与一年前的同一季度相比，2018年第三季度的$ 1110万美元。相似地，德尔蒙特新鲜和Veggie Noodle Co.have jumped on the vegetables-replacing-carbs bandwagon with refrigerated spiral-cut vegetables.
Conagra is also working to give legacy brands Duncan Hines and Wish-Bone new life in center store. When it took on the brands, they were struggling for growth. Wish-Bone has been working tofind the right branding for several yearsto convince consumers to try its better-for-you varieties. Duncan Hines had a召回沙门氏菌在去年年底。它有过2017年推出了杯子蛋糕混合物, attempting to meet consumer trends for convenience and indulgence.
“通过这项创新，Pinnacle团队显然正朝着正确的方向前进。但是，这项创新的执行并不符合我们的标准。”康诺利在收益电话中说。
Now that these brands have access to Conagra’s deep knowledge of the packaged food space, innovation will be able to take place on a bigger scale to not only to tap into what the market is demanding, but also to more effectively expand the brands’ store presence and distribution.
This effort to make these three Pinnacle Brands category standouts seems to have resonated with shareholders. According to Bloomberg, after the third quarter earnings showed that Conagra’s integration and innovation is on track, Conagra’s分享自1989年以来最多。
