Dive Brief:
- PepsiCo will be quickly stripped of its title as exclusive soft drinks advertiser at the Oscars when Coca-Cola Co. rejoins the Oscars' marketing lineup after a one-year hiatus in 2014.
- The move comes after Coca-Cola began dropping out of other big-name televised programs, such asAmerican Idolafter 13 seasons late last year.
- A spokeswoman for PepsiCo said that the company isfocusing more on musicthan movies this year, using PepsiCo's several Grammy Awards spots as examples.
Dive Insight:
可口可乐和百事可乐一直是竞争对手soft drinks industry, a market that has seen a consistent sales decline for the past decade, including a drop of3% in 2013alone.Timeoffers a telling set of three charts illustrating the no-win battle between the two companies, which still shows Coca-Cola staying on top of the market, despite recent setbacks. Coca-Cola reported a55% decreasein net profits in its earnings announcement yesterday, following another announcement toslash 1,800 jobsas part of a$3 billioncost-cutting program earlier this year. PepsiCo's Q4 earnings werejust released.
