在去年，针对女童子军饼干等大品牌名称的食品包装设计Vitaminwater经历了未成年人，专业，有时会真正启发变化。虽然Diet Coke将其标志性的罐头重新塑造成一件零碎的，极简主义的艺术品，但坎贝尔的汤推出了一个大胆的（至少可以说）汤袋，以目标是令人垂涎的“ Young and Hip”人群。看到这个相信这个：
1. CAMPBELL'S SOUP
In an intrepid effort to corner the hipster market, Campbell's has released a line of exotically-flavored, ready-to-eat soup pouches. According to DarrenSerrao，他们的北美创新副总裁。坎贝尔的走！汤袋cater to the vaguely-defined "Millenials"with "high expectations" and "finicky palates." With ingredients ranging from quinoa to coconut curry, an elevated price tag ($2.99 as opposed to Campbell's signature $0.99 cans) and a marketing campaign replete with atumblr启发website,kitten。gifs,thought bubbles,汤启发Spotifyplaylists和图片of a旅行汤小袋，坎贝尔（Campbell）勇敢的新设计注定要在最时髦的汤盖夫妇中获得崇拜地位。哦，而且Stephen Colbert dubbed it "America's hottest liquid food trend。”
2.饮食可乐
在夏天结束时，Diet Coke unleashed a new look由总部位于旧金山的设计机构特纳·达克沃思（Turner Duckworth）创建的，该品牌著名的徽标被裁剪为“饮食”中的“ d”和“可口可乐”中的“ k”。这种极简主义的翻拍将Diet Coke的标志性徽标确立为标志性的图像，而无需单词，即使它的碎片也可以完全识别。
3. GIRL SCOUT COOKIES
女童子军饼干包装在2012年获得“改头换面”, their 100-year anniversary. The new packaging design emphasizes the five real-world-applicable skills Girl Scouts learn: goal setting, decision making, money management, people skills, and business ethics. The packaging's images display Girl Scouts in the middle of an activity — kayaking, gardening and giving a speech. The point being, we don't buy Girl Scout Cookies merely to taste their cookie goodness. We buy Girl Scout Cookies because we're investing in the future of the girls selling them.
4. TEACHER'S SCOTCH WHISKEY
老师的苏格兰威士忌的新瓶装设计gives the whiskey a sleeker, more modern appearance.Without betraying its classic look, the retouched labeling seeks to play up the packaging's visual appeal with a more memorable redesigned logo icon, a nostalgia-inducing image of the brand's distillery in Scotland, by cutting down on text (or, at least, the size of the text) and by showing less label (and more of the whiskey's rich, golden color).
5. VILLAGE FARMS
Village Farms released their redesigned food packaging: an all-American farm town drawn in soft shades of beige and maroon and a down-to-earth logo bearing the brand name ("village" is in cursive and "farm" is in print). The produce packaging redesign centers around a one-to-two word adjective to draw attention to it, hoping to elicit an associative response. For example, the words in the largest font, by far, on Village Farm's produce packaging are: juicy, luscious, sweet, delectable, lipsmackn'和咸。包装并没有使消费者与特定农产品的深奥名称相混淆，而是用一个令人难忘的词强调了消费者对产品的感觉。
6.冰川VITAMINWATER
Glacéauvitaminwaterrecently released new packagingfor their line of flavored waters with redesigned labels containing updated copy and new iconography to illustrate the effects of each flavor.
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