Emerging complexities across the food system
C-Suite领导者面临着一个共同的挑战，即试图预测哪些新业务模型将从发展趋势，不断发展的技术和转移市场结构的融合中构成。这种复杂性特定于食品系统，涉及如何最佳地使用改变监管要求，新的消费者期望以及增强供应链弹性的需求。价值网络定位，可以应对这些透明度挑战，作为跨源与共同参与者的综合业务模型。
食品价值链中的物理数字断开连接
威胁食品价值链的透明度问题主要存在于与其产品和服务相关的物理数字断开连接，从而限制了在利益相关者之间交换商品时的见解。大部分断开连接是食品系统在物理领域内固有的生产成功的结果。在前两次工业革命诞生了机械化和标准化制造之后，全球食品价值链在采购，加工和以规模上的价格提供负担得起的产品方面变得非常有效。
As the food industry continued to invest in large production systems, it was typically more cost-effective to add internal labor than to digitize. This was, in part, due to technological immaturity. The realm of vision-based artificial intelligence (AI) and robotics could not yet handle many of the required processing tasks at high speed, especially with complex biological products such as meats.
The tendency to add headcount rather than digitize extended beyond processing to areas such as planning, demand forecasting and procurement. Consequently, much of the industry still functions on internal spreadsheets scattered across hundreds of employees. As companies expanded their footprint globally, digital transformation efforts with enterprise resource planning (ERP), supply chain management (SCM) and other applications occurred in isolated pockets, resulting in a disparity of systems and master data both within and across business units.
除了内部系统的并发症外，外部采购问题还带来了食品供应链中有问题的透明度挑战。根据成分，产品或副产品的不同，主要品牌的采购网络的范围从数千到数十万个独立生产商跨越全球。这些小农中的许多农民都处于农村环境中，并且保持高度类似。但是，即使生产商正在录制数据，（通常）聚集点也没有配备将数据与混合批次的产品相关联。
Challenges hindering food supply chain transparency:
- Investment in additional labor over digitization
- 所需任务的技术不成熟
- 跨业务部门内部和跨业务的不同系统
- 从农村和高度模拟生产商那里采购
- Mass aggregation of product from various sources
Costly inefficiencies, changing expectations and increasing risk
Digital hindrances across the supply chain may not only result in costly inefficiencies but can also contribute to friction between the food industry and evolving societal standards. As the waves of digitization that marked the third industrial revolution led to a world of hyper-connectivity, the arrival of social media ushered in new expectations toward transparency and information accessibility. This has impacted the food industry with modern consumer trends and regulatory requirements in monitoring and reporting issues with food safety, quality and sustainability. Failures in these areas can result in costly product recalls and substantial brand damage with multiplied ramifications from negative social media.
Overcoming these challenges may require a new business model that will create the needed visibility and verification across an ecosystem of disparate systems, business units and supply chain partnerships. Without such a model, opacity can continue to hamper a food provider's ability to manage complexities, thus amplifying risk and reducing value capture in four primary areas: brand protection, supply chain inefficiencies, consumer loyalty and regulatory compliance.
食品行业价值网络的兴起
Reducing complexity caused by a lack of transparency involves the establishment of value networks. Within the context of the aforementioned challenges, a value network is a collaborative relationship across multiple participants that embraces digital conduits to capture specific value-based incentives. These networks are designed to utilize multi-party data for alleviating risk and creating new areas of value without disclosing information that may be harmful to participants or encourage predatory behavior.
价值网络由三个主要组成部分组成：利益相关者参与，生态系统治理和增强情报。
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