潜水简介：
- David Sikes, bass guitarist with the band Boston, has signed on to a campaign to convince Yoplait to change its container design.
- The tapered containers-底部比顶部更宽-pose a threat to small animals, according to activists. When the containers are discarded, small animals stick their heads in to eat the remains of yogurt. But getting their heads in is much easier than getting them out.
- Yoplait has faced calls to redesign its packaging for more than a decade, and the company has added messaging urging consumers to crush the cups to protect wildlife.
Dive Insight:
显然,呼吁Yoplait改变自己的缺点tainers has been going on for 15 years. We have to admit that we had no idea. This particular controversy seems to have flown under our radar. We're sorry! We love little animals as much as anyone, but we must have had our heads stuck in a-抱歉，忘了我们这么说。那是一个糟糕的单词选择。
无论如何，15年后，您可能会期望这是激进主义者永远不会赢的战斗。但是我们必须不同意。最近几个月，消费者强迫变化的能力以指数级增长。曾经很难改变的事情，现在似乎很容易- 一个ND Yoplait可能会面临公共关系问题在最近的广告中使用波士顿音乐。
We have a feeling Yoplait will cave in soon.
实际上，这不仅仅是一种感觉...
