潜水简介:
- Beer imports are benefiting from their优质定位和价格通常比精酿啤酒便宜的价格according to Beverage Industry.
- Among all beers, imported brews performed the best in 2016 with volume up 6.8% and dollar sales up 9.1%. Mexican imports were at the top of the list, posting growth of 10.9% in volume and 13.8% in dollar sales.
- 总部位于纽约饮料营销公司的执行合伙人Brian Sudano将墨西哥啤酒品牌的强劲表现归因于几个因素，包括更好的营销，品牌定位和人口统计。
Dive Insight:
The beer market has been rapidly consolidating in recent years as big players in the industry fight for scale and growth around the world.Following the merger last year between AB InBev and SABMiller, the two giantscontrol about a third of the beer in the world. The big players arealso struggling tofind ways to combatthe explosion of craft breweries, which increased by nearly 700 in the United States since the middle of 2014.
In the United States, however, beer imports are a strong source of growth that provide a respite for the industry.根据代表国内啤酒商和啤酒进口商的贸易集团的啤酒研究所的数据，2017年1月的国内啤酒发货增长了2.0％，而一年前则增长。一月份进口啤酒量飙升了9.9％，墨西哥进口量增长了8.3％。
Analysts expect the beer market to remain a source of growth for the industry. “[I]mported beer with the combination of premium, variety of brands/experiences and authenticity will lead the beer market,” Sudano said.
With Hispanics making up a growing percentage of the U.S. population, it's not a surprise thatof the 10 fastest growing beers in the United States, four are Mexican imports. For beer operations in the United States, the promising sales figures tied to imports and the shift in population demographics could prompt them to invest more in those operations that produce beers from Mexico like Dos Equis, Modelo and Corona. In addition, the price point and taste could be especially attractive for many beer lovers — slightly cheaper than a craft beer and with more taste than some mass-produced U.S. beers.
For now, beer connoisseurs clearly have a presence for one south of the border, but it doesn't take much to change consumer preferences for their favorite suds — or to shift their thirst altogether to more wines and hard liquors.
