Dive Brief:
- Musician Neil Young is showing his support for Vermont's mandatory GMO labeling bill by donating $100 million to the Vermont Food Fight Fund, a fund that aims to protect the law from legal action by other parties.
- One such party is the Grocery Manufacturers Association, which提起诉讼in federal court to overturn the bill before it is scheduled to go into effect on July 1, 2016.
- Young hopes to inspire others to donate money to protect the law as well. "I'm just a rock 'n' roller who believes people should know what they’re eating," Young said.
Dive Insight:
As withCostco上周，这是名人可以产生的曝光的另一个例子。如果Young最终确实激发了富裕的捐助者来支持佛蒙特州的GMO标签，那么这可能会对该法案的事业和未来有所帮助。
Young还对食品行业的某些实体发表讲话。Young正在巡回演出，以推广他的新专辑“ The Monsanto年”，该专辑对孟山都公司采取了立场。他的歌曲支持他的立场，即孟山都及其转基因修饰的产品对农业产业产生了负面影响，尤其是农民和消费者。孟山都回应了，公司女发言人凯利·克劳斯（Kelly Clauss）在一封电子邮件中告诉美联社：“我们认识到，我们是谁和我们做什么的错误信息 - 不幸的是，其中一些神话被他的歌词捕捉到了。”
