潜水简介:
- The impact of millennial foodies — which half of them say they are — is being felt further down the supply chain as the demographic pushes for more nutritious and organic foods,Forbes reported.
- While price remains an important factor in food purchases, this group of consumers is more concerned with organic, fair trade, vegan, gluten-free and overall nutritious foods that are not high in fat, sugar and salt.
- The Organic Trade Association recently found that parents in the 18-to-34-year-old range are currently the largest group of organic-buying consumers.
Dive Insight:
越来越多的千禧一代正在成为家庭的负责人，大大改变了面向消费者的食品行业以及导致该食品的整个供应链。制造商必须考虑几十年来可能使用的成分的天然和健康替代品来吸引该小组。
Farmers must decide whether to pursue organic or non-GMO farming to balance out the supply for these ingredients,which demand currently exceeds. They must also consider their pesticide and herbicide use, animal welfare practices and other elements of sustainability. Manufacturers may want to share this information with consumers in efforts to establish increased transparency andwhole chain traceability.
The main idea is to view food in new ways:As social currency rather than just sustenance, and as a movement to improve human and environmental health rather than just meet the day's calorie count. Millennials are a key driver of this shift. If manufacturers want to get ahead of trends, keeping an eye on this group and their purchase behaviors could be predictive of the next craze to sweep the industry.
