Dive Brief:
- Bolthouse Farms has released a new line of refrigerated, yogurt-based spreads that are made with clean ingredients,according to a company statement.
- The line of products, called Maio, will first be seen in Safeway stores in northern California next month. Maio is available in three flavors: plain, chipotle and garlic. Each product contains just 20 calories and 1 gram of fat per serving.
- Carolyn Tao, vice president of marketing for C-Fresh Innovation,told Project Noshthat mayonnaise is the largest condiment category, so it is a prime target for innovation.
Dive Insight:
Despite what many consumers think, ketchup is not the most popular condiment. Mayonnaise is more than doubling its saleswith $2 billion a year, compared to $800 million for ketchup, according to Euromonitor. But mayonnaise is high in fat and calories, with 1 tablespoon coming in at around 90 calories and 10 grams of fat.
Last summer, Campbell outlined its growth strategy on an investor conference call and outlined how its“real food philosophy”is changing how the company thinks and acts about its food. The company's plan is centered around restoring consumers’ connection to food, and supporting a company-wide goal to set the standard for transparency in the food industry. Campbell has also spoken of expanding its offerings in the fast-growing health and well-being space.
Thedairy alternative market has seen an uptick of big brands and startupsintroducing innovative items in their product profiles. This is done mainly to meet the needs of a growing vegan population, but also to cater to generally health-conscious consumers — a trend that shows no sign of slowing down.
