潜水简介:
- 雀巢美国is introducing the Damak Turkish premium chocolate brand to the U.S. market, a brand that has been available internationally for more than 80 years.
- Damak combines chocolate with pistachiossourced from the Gaziantep region of Turkey. The product contains no artificial colors or flavors.
- 雀巢美国timed the release to coincide with世界开心果日星期五。
潜水见解：
Premium chocolate continues to post double-digit growth, including an 11% increase in the U.S. market over the past year, according to Confectionery Trends. As of late last year, premium chocolate accounted for 8% of total U.S. chocolate market sales. But as the category expands and manufacturers introduce more premium brands, such as Hershey'sKisses Deluxe, that market share will grow along with it.
消费者愿意支付更高价格的意愿是制造商生产更多优质巧克力品牌的关键动机之一，因为高级司令部较高的边缘比传统巧克力。这特别重要，因为巧克力价格continue to rise由于与天气有关的生产下降。
Cocoa prices jumped 10% last year and 40% since 2012. Chocolate makers likeHershey, Nestle, and Lindt & Sprüngli have raised prices to compensate, but premium chocolate enables companies to charge a higher price that consumers will pay in exchange for a higher-quality product.
International chocolate has always held an allure for U.S. consumers, such as Swiss and German varieties. As the demand for premium chocolate continues to grow, more international brands will cross over into the premium chocolate market in the U.S. Nestle has already begun capitalizing on this trend by bringing its nearly 200-year-old凯勒premium chocolate brand out of Switzerland and to the U.S. and other markets last year.
