Retailers' need for full-fledged omni-channel marketing strategies blew up in 2020, with consumers' intensified reliance on e-commerce for essential and non-essential products. Millions of consumers already familiar and comfortable with online shopping increased their use, while many new users tried it for the first time to work around pandemic-related restrictions.
幸运的是，大多数零售商早在Covid-19 Hit Hit之前就一直在建立电子商务产品。2020年仍需要快速加速，以构建和部署新的交付模型和应对挑战的包装解决方案。
瓦楞纸箱需求中迅速说明了零售商和消费者行为的变化的融合，再加上大流行限制。
2020年3月，在2019年3月的货运中，瓦楞纸箱发货增长了9％，这是由于家用纸张，清洁用品和食物而推动的。货物在6月，7月和9月的同比再次增长，十月，11月和12月的货物达到了创纪录的高潮，并增强行业货物在2020年增长了3.4％，这是自1994年以来最大的年增长4070亿平方英尺（BSF）的产品已运送，其最高货物水平已记录，超过了1999年405 BSF的先前高点。
简而言之，瓦楞纸板箱被认为是美国供应链的骨干和快速移动到e-commercehas kept the industry on its toes, working with brand owners and consumer packaged goods (CPG) customers to adjust box sizes, enhance the consumer's in-home experience with high-quality graphics, and communicate brand values.
Today, products are shipped in smaller units, to far more end destinations. Protecting those products along the way, throughout the supply chain, is different than bulk delivery to retailers.
That means the packaging is different. Instead of shipping a pallet of products to a store, sellers are shipping single units to many more destinations. Those packages end up in people's homes, instead of in stores. There, the consumer's experience will shape their perception of the brand.
Direct delivery to consumers opens a golden opportunity for brands to shine. The product must first arrive in perfect condition – adequately protected through shipping and delivery, looking good, in a container that has withstood its journey to their homes.
为了真正得分，该包装可以成为用于使购物者享受的品牌工具。在过去的几年中，瓦楞纸印刷技术已经进步，以使高质量的图形比以往任何时候都更好 - 因此，该盒子可用于传递强大的品牌信息。这是一个机会，可以通过表现出美丽并直接与他们说话来使某人的一天变得更加美好。
The package can also be used to communicate brand values, in addition to merchandising. Consumers care more than ever about sustainability. They do not want to receive items over-packaged, so right-sizing the box is important. The fewer packing materials needed to fully protect the product inside the box, the better. The less waste generated in a consumer's household, the more positively they will feel about the package and the brand.
Corrugated boxes arerecycled比任何其他包装材料（在过去十年中超过90％）中的更多，并且用于制作保持供应链运行所需的新盒子。平均而言，盒子包含50％的再生内容。历史上回收利用的大多数瓦楞纸箱都来自零售商，在那里他们被打包并出售给回收公司。随着电子商务的增加，瓦楞纸行业需要捕获更多直接向消费者进行的盒子，以便继续尽可能多地回收利用，并弥补不再经过传统零售地点的销售。
大多数消费者都可以在其社区中访问瓦楞纸的回收计划，应定期鼓励消费者回收盒子。社区教育是关键，但是CPG可以通过确保其包装可回收并且消费者知道它来发挥自己的作用。
通过消费者偏爱的任何渠道，成功地适应继续销售和提供积极体验的品牌有机会向前迈进并赢得忠实的客户长期以来。
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