Dive Brief:
- Nestle is selling its PowerBar and Musashi sports-nutrition businesses to Post Holdings. Terms of the deal were not disclosed.
- The sale gives a boost to Post's energy bar and nutrition business, which now includesPremier Nutrition's Premier Protein and Joint Juice brands, and Dymatize Enterprises' Dymatize and Supreme brands.
- Nestle has been unloading brands at a rapid pace. The sale comes less than a month after itunloadedGivaudan自从不到三个月以来it sold Jenny Craig.
Dive Insight:
This may have been the most widely anticipated sale in food history. As Nestle has begun divesting, it seemed to make a point of making sure everyone in the market knew that PowerBar was for sale. Company executives wereleaking the news to the press as far back as September.
至于街区的下一个单元是什么，我们会把钱放在上面the Davigel frozen foods business, which was being floated as availablewithin minutes of the PowerBar sale.
