潜水简介：
- 35年后，百事可乐子公司随着裸露的水果，坚果和素食酒吧的推出，裸汁品牌正在超越饮料，根据Foodbev媒体。
- 凭借其新产品，Naked将继续利用健康成分，包括水果，坚果和蔬菜，没有防腐剂。
- 美国仍然是零食酒吧的最大市场，销售量最高，占全球销售额的42％，according to a report from Mordor Intelligence。
Dive Insight:
赤裸裸的发射目标想要健康零食的消费者。这在美国，个人零食类别已达到330亿美元，产品吹捧健康索赔的销售额最强。裸露的是这些圆柱体，营销其非转基因，没有防腐剂成分清单。Non-GMO claims saw an 18.2% boost in salesfor each of the last five years, followed by snack products that are free from artificial colors/flavors at 16.2%.
此推出是最新的大举动酒吧类别，强调其持续的潜力。火星刚刚获得了少数股权，该股份在超级碗周末期间向全国各地的消费者捐赠了价值600万美元的产品，而不是将这笔钱花在令人垂涎的商业位置上，这是一项基层营销活动。同样在2017年底，Kellogg Company acquired the company that makes clean-label RXBar。
百事可乐的支持可以迅速将裸的产品推向水平的竞争环境。
However, this isn't a one way relationship. On PepsiCo’s earnings call earlier this month, CEO Indra Nooyi discussed its gained market share in the snacks category. PepsiCo very much expects to grow in specific product categories, and "most of the capacity increase is in snacks," Nooyi said.
与零食类别一样大，在许多玩家中脱颖而出，这是一个很大的障碍。
A big advantage for Naked will be PepsiCo's marketing muscle, which will be critical as the category becomes more crowded and as sales eventually plateau.
