Monster releases scary good earnings report

潜水简介:

• Monster Beverage enjoyed an energy burst with its fourth quarter earnings, knocking its stock up6.36%in after-hours trading.
• The company'snet incomesoared from $76.1 million in 2013's fourth quarter to $125.3 million — a monster increase of 64.7% year over year. Net income per diluted share also rose 63.2%.
• Revenueticked up12% in Q4 to $605.6 million.

Dive Insight:

Monster and other energy drink companies are seeing massive growth,surging 60%between 2008 and 2012, particularly for consumersaged 13 to 55. This growth is in spite of争议在产品本身以及它们的销售方式上，尤其是对儿童的方式。尽管存在争议，但怪物似乎仍然表现良好，因此随着消费者寻求更健康的饮料替代方案的进步将是值得关注的。