潜水简介:
- Anchor Brewing, best known for Anchor Steam beer, will be acquired by Sapporo Holdings for about $85 million,according to Bloomberg。预计该交易将在8月底完成。
- 这次购买是日本饮料公司在美国扩大其业务的最新举措，并将为其提供第一个美国酿造设施。他们的其他北美啤酒厂在加拿大。这种扩张可能有助于抵消日本啤酒消费的放缓，而日本啤酒消费量一直在过去十年的稳步下降。
- 这笔交易是一家大型啤酒公司最新的推动力，以挖掘较小的精酿啤酒厂。
潜水见解：
精酿酿造商正面临越来越拥挤的市场，许多人正在转向装满大型的大型饮料公司以保持其漂浮。最新的例子是将旧金山的锚啤酒出售给Sapporo。
Anchor Brewing was the 22nd-largest domestic craft brewing company in 2016,according to the Brewers Association.他们生产了135,000桶啤酒，但销售量与2015年相比下跌了4％。萨波罗州说，2016年，锚的年销售额约为3300万美元，使得购买价约为该金额的2.5倍。
萨波罗（Sapporo）以相对廉价的价格购买锚酿造，可以获得很多收益。总部位于圣地亚哥镇流器点被出售给星座品牌2015年为10亿美元。这家精酿啤酒公司当年生产了约277,000桶，大约是锚酿造产生的两倍。
Sapporo, already the top selling Asian brand beer in the U.S., will now be able to brew its beer on American soil. Before this purchase, the beer-makers only North American brewing facilities were in Canada. In addition, they will be able to expand the exportation of Anchor's brands internationally. Perhaps most important, Sapporo will have the gravitas that comes with owning a craft brewery that was established in 1896 and is well-known in the beer space. This carries more weight than purchasing a flashy upstart that has been around less than a decade.
Anchor Brewing stands to benefit in this deal, as well. Sapporo has the manufacturing, marketing and distribution power to expand Anchor Brewing’s reach in the market. The key will be to keep the brand authentic, so it doesn’t appear to be another corporate sell out.
购买工艺啤酒厂的购买在2017年已经冷却了，这证明了Anchor Brewing的销售价格。这可能反映出达到饱和点的手工艺品市场 - 它不足以成为工艺品酿酒师，您还需要拥有一种凉爽且味道良好的产品。这number of breweries in the U.S. has increasedfrom 1,447 in 2005 to 5,005 at the end of 2016. Many of those new breweries are tied to craft beers.
精酿啤酒的增长slowed to 4% by volumelast year. That’s the first time it hasn’t increase by a double-digit percentage point since 2004. Large beer makers could see this as a prime time to scoop up smaller craft breweries facing new challenges in a crowded market. They would likely be able to purchase these breweries for a fraction of what they would have fetched even two years ago.
It’s simply easier for them to buy a brewery, as opposed to investing the R&D to create their own craft beer. They get to take advantage of the trend with a known product, and not risk the losses if their version is a flop. Watch for more craft breweries to go the way of Anchor Brewing.
Pete Coors, vice chairman of Molson Coors, defended the decision by companies like his to enter the craft beer space through acquisitions.
“没有法律反对它。Why wouldn't it be okay?"他在四月份告诉《食物潜水》。"You can do three things—您可以购买，借用，也可以建造。好吧，我们认为购买比建造或借贷要便宜。因此，我们将做对我们公司最可行的事情。”
