潜水简介：
- 好时计划在未来两年内削减其全球劳动力的15％（约2700个工作岗位），以提高盈利能力，the company announced in a press release。
- The cuts are part of the candy maker's"Margin for Growth" program, which plans to boost profit margins by trimming administrative expenses and streamlining the supply chain,根据财富。该计划的旨在到2019年底的调整后利润率为22-23％（目前为2016年为20％），该公司每年可以节省1.5亿美元至1.75亿美元。
- 据该公司称，计划中的裁员将主要以牺牲美国境外的兼职工人为代价。MarketWatch reports一些分析人士认为，削减将集中在中国，赫尔希自那以后一直在挣扎购买糖果制造商Golden Monkey Food Joint Stock Co.2013年底。
Dive Insight:
Hershey的计划裁员是因为糖果制造商一直在努力发展其销售并在国际上进行扩展。在过去的一年中Hershey's sales have only grown 0.7%- 比期望更好，但留出很大的改进空间。同时，赫尔希（Hershey新产品andnew retail concepts。
削减是一个强烈的信号，即赫尔希（Hershey）近年来国外扩展的计划尚未解决。美国和加拿大长期以来一直是好时的主要市场2018年国际业务, up from about 30% of the company's annual revenues at the time.在美国以外, Hershey has factories in Brazil, Canada, China, India, Malaysia and Mexico, as well as distribution and marketing offices in Japan, South Korea, the Philippines and the United Arab Emirates.
该公司尚未确切地说削减的位置，但分析师推测他们可以专注于中国，尤其是考虑到公司在中国的投资和挣扎。好时的最新收入表示，其国际业务因汇率差和其他宏观经济的逆风而受到压制，尤其是在中国。
在过去的几年中，该公司在中国的命运尤其是急剧下降的转变。2013年，赫尔希（Hershey）计划在该国进行重大扩张，宣布达成协议purchase China's Shanghai Golden Monkeyfor $584 million. In 2015, Chinese sales made up 4.5% of Hershey's revenue, and the companyprojected that its business in China would grow to $4.3 billion到2019年。相反，销售已经下降，下跌4％好时的最新业绩报告。这是一个ctually a positive figure — the company reported a中国销售的35％跌落一年前。
当时，分析人士说，好时可能已经进入了中国市场without first understanding it。Hershey came on the scene as several other international chocolate companies started flooding the market. Despite the investment and effort, Hershey could only boast a12% shareof China's chocolate market in 2014.
该公司计划在周三的一次投资者会议上进一步解释其未来战略 - 这也是新任首席执行官米歇尔·巴克（Michelle Buck）的第一天。巴克，一个11年的公司老兵, has led the charge to expand the company's business into snacking categories. The international job cuts could signify a return to a more domestic-based strategy that is built on diversification, rather than international expansion. The two largest acquisitions Buck is credited with — Krave and barkTHINS — have both posted positive margins since they have come into Hershey's portfolio.
