Dive Brief:
- 世界上最大的公开交易大麻公司的星座品牌和天拓增长宣布了其战略伙伴关系的重大扩张“将机构增长作为大麻生产，品牌，知识产权和零售业的全球领导者，”根据公司发布。啤酒巨头将花费50.8亿美元（38.8亿美元），将其对大麻公司的所有权增加到38％，并将四名董事提名给Canopy的七会员董事会。
- This is the largest investment the cannabis industry has seen to date,according to Yahoo Finance。Canopy将使用资金在新兴休闲大麻市场的立足点，以及在近30个国家致力于联邦医疗大麻计划的近30个国家获得全球规模。
- “通过这项投资，我们正在选择独家全球大麻合作伙伴的Canopy增长，”Constellation CEO抢劫在释放中说。"Over the past year, we've come to better understand the cannabis market, the tremendous growth opportunity it presents, and Canopy's market-leading capabilities in this space. We look forward to supporting Canopy as they extend their recognized global leadership position in the medical and recreational cannabis space."
潜入洞察力：
Constellation is convinced there's green in the cannabis industry, and its increased ownership in Canopy Growth —valued at C$7.09 billion ($5.40 billion)— should vault it to the forefront of this fast-growing market.
The beverage maker first获得大麻公司的9.9％少数民族股份为1.91亿美元在十月。CEO Rob Sands在这笔投资给予它的时候告诉华尔街日报a "first-mover advantage"在一个行业中，他希望很快在美国的全国合法化。
While this prospect may have seemed far-fetched five years ago, legalization has made serious strides of late.九个美国和哥伦比亚地区现在已经合法化了大麻的娱乐用途，其中12个州预计今年的变化。与此同时，加拿大正准备在秋季完全合法化大麻 - 一个星座可以试验到美国捕获之前的播放领域。
This could give the beer giant valuable time to perfect the marijuana-based beverages it plans to create with Canopy so they're optimized for the American marijuana market, which isexpected to reach $10.2 billion next year, according to Euromonitor International. According to a report from CIBC Capital Markets cited by BNN Bloomberg, the market for recreational大麻在加拿大达到2020年的65亿美元— exceeding the country's 2017 spirit sales.
Wells Fargo Securities analyst Bonnie Herzog wrote in a note that Constellation's move will accelerate the market.
“虽然可能存在一些[Constellation]啤酒/酒精组合的大麻风险，但我们认为战略合作伙伴关系最终将增加[Constellation]的核心业务，特别是随着该交易为全球巨大的白色空间机会打开大门 - 超越[Constellation's他们与其核心品牌限制了，“她写道。
Constellation may be in the lead when it comes to cannabis-based adult beverages, but it's far from being the only contender. Last year,Lagunitas Brewing推出了用大麻Terpenes制作的IPA, the aromatic compounds of fragrant oils derived from the cannabis plant. But this brew, which is available exclusively in California for a limited time, doesn't contain any THC, the psychoactive ingredient that causes the marijuana high.
It's unclear if Constellation plans to formulate its beverages with THC or CBD, a cannabinoid that has been embraced by the holistic health industry as a natural aspirin, or if its marijuana-based drinks will also be alcoholic. Blue Moon's creator and former head brewmaster launched a beverage company that will roll outcannabis-infused but alcohol-free beverages。
酿酒商可以避免出于安全原因与THC一起制定他们的酒精，但这不应该阻止消费者寻找嗡嗡声。
“人们不想再抽出东西。燃烧脏污，臭。它也是不精确的 - 你真的不知道当你吸入一种物质时，它真正吸收到你的肺部，”贾斯汀歌手，大麻的首席执行官公司Stillwater成分，在IFT的小组中表示。“可食用的美丽是正确的，它提供精确剂量。”
Constellation的投资以及关于曾对禁忌物质的消费者情绪软化，可能会在啤酒和大麻类别之间进行额外的交易。然而，仍有待观察的是，这些伙伴关系的饮料是否只是作为新奇产品观察或被接受为新类别钉。无论如何，星座的头部在这场比赛中开始是对较小竞争对手的坏消息，他们可能需要严重的深口袋来检查这个萌芽行业的啤酒巨头。
