潜水简介：
- 自从Post Foods与妈妈品牌合并以来的第一次采访中，首席执行官Chris Neugent在2015年创建了后消费者品牌告诉《星报》该公司专注于营销，创新和寻求业务效率。他说，该公司试图“像一家拥有非常好的资产的初创公司一样经营。”
- Post is currently working to improve the flavor, update the look of its branded cereals and reduce the size of its bagged cereal displays. The company also has discontinued poor-performing niche brands.
- The company's strategy has paid off so far, with net sales up 2% last year. One analyst called Post's growth “particularly impressive” considering the industry-wide sales decline in cereal.
Dive Insight:
Industry observers一直在宣告一段时间以来，谷物要么死了，要么死了。这似乎还为时过早，更不用说旋律了。虽然确实是，像通用磨坊，Post和Kellogg这样的制造商对消费者对使用更健康，趋势成分更健康的产品的快速发展的需求使该行业仍在适应新景观。对于监督成千上万员工和无数亿美元品牌的公司而言，变化并不快。
谷物制造商逐渐推出了新的配方添加蛋白质，纤维和全谷物。他们是phasing outartificial flavors and colors andreducing sugar amounts。许多公司正在增加古老的谷物，超级食品，种子和坚果。
Some manufacturers, like General Mills and Kellogg, are seeing a slowdown in sales, while all remain committed to cereal. Whether manufacturers can ever fully catch up to consumer demand is uncertain. In the meantime, Post Consumer Brands may have the answer for how to achieve measurable growth in the embattled industry: Small, focused changes centered on efficiency and core strengths throughout the business. This includes straightforward measures, like phasing out poor-performing brands, improving the taste of products, investing in advertising and collaborating more closely with retailers.
诺本特说：“这不是真的性感，但它赚钱。”
谷物制造商的更大问题可能是便携式餐食选择的消费者偏好。尤其是千禧一代的消费者正在转向酒吧，奶昔和其他随时随地的早餐解决方案。According to a recent survey from market research firm Mintel, 40% of millennial shoppers believe pouring a bowl of cereal is too much work.
不过,麦片公司正在进步space. General Mills recently came out with“在旅途中”小袋of its Golden Grahams, Fruity Cheerios and Cinnamon Toast Crunch cereals, while Post has come out withbreakfast shakesand aHoney Bunches of Oats infused breakfast biscuit。随着渠道的进一步可移植性创新，以及通过营销和广告激发早餐时间以外的谷物消费的计划，很明显，尽管谷物公司可能会崩溃，但它们绝对不会消失。
