潜水简介：
- 新英格兰糖果公司（New England Confectionery Co.gave its employees notice last month that it would close in Mayif it didn’t find a new owner.
- 根据the华尔街日报，由于发出了通知，因此NECCO糖果的销售已经飙升。candyfavorites.com在一个周末打了数百个电话，而candystore.com报告了NECCO产品的销售增长50％。一位粉丝甚至提出要在她的汽车上进行供应。
- 关闭将影响约400名员工和许多怀旧产品，包括松鼠螺母拉链，克拉克酒吧，玛丽·简（Mary Jane），糖果按钮和甜心。
Dive Insight:
事实内经晶片已将粉笔和石膏板进行了比较doesn’t seem to matter to the army of social media-savvy consumers pushing to save the candy maker via a #Savenecco井号。是否足以吸引买家还有待观察，但是运动表明对这个品牌有很多爱，并且内经should leverage this sentimental value in its attempt to survive.
尽管该品牌在社交媒体上受到的关注，但在媒体和其他途径上显然产生了影响，但该公司可能会打入Facebook和Twitter，以利用其在时间耗尽之前剩下的任何资本，以防万一。
When nostalgic Americans were faced with the prospect of losing the iconic Twinkies brand in 2012, a suitor arrived just in time to stop that from happening. Alec Gores, CEO of the Gores Group, recognized the unique opportunity to invest in an iconic brand “with strong fundamentals。” Today, Hostess remains a growing, thriving brand. According to theBoston Consulting Group and IRI, Hostess was recently ranked second among growth leaders for midsize companies, behind Chobani.
Hostess’ “survive and thrive story” can serve as a case study for内经当公司检查相同的“标志性”和“基本面”框时。
However, unlike Hostess,内经将不得不克服大量的味道缺乏，其中一位消费者在candystore.com上声称晶圆“从我的嘴里吸取所有水分，从我的灵魂中吸收所有的喜悦。” TheTwinkiepanic happened in 2012, when health and wellness was not as big of a trend as it is today. Now, health and wellness attributes are deeply intertwined across most food and beverage categories, perhaps making candy less appealing of a buy at this time.
在工作内经对那个令人垂涎的千禧一代人口的青睐。根据劳伦·弗里德曼（Lauren Friedman），Adobe的全球社会业务负责人怀旧营销与千禧一代的吸引力很大。
内经hasrecently modernized messages在它的爱人柔和的糖果心和情人节发起特别庆祝活动。它还投资了2014年的多媒体外展活动，名为“您足够克拉克？”吸引千禧一代的消费者加入其克拉克酒吧。这项工作使该产品从700个零售店到3,000多个，根据希尔·霍利迪（Hill Holliday）的说法，波士顿广告代理商。现在应该考虑利用该专业知识。
很难打赌内经, which has been a part of American culture since before the Civil War. But history's only help in saving Necco and its lineup of candies could be the nostalgia that's tied to them, at least it better hope, or else the candy itself will become history.
