潜水简介:
- WhiteWave's Earthbound Farm has struggled with recent sales declines, but the company is confident that it has laid the foundation for long-term growth potential, WhiteWave COOBlaine McPeak said at the Deutsche Bank dbAccess Global Consumer Conference last week.
- 具有挑战性的天气状况，低利润业务的退出，例如新鲜水果，以及2015年第四季度的SAP，损害了运输效率，这一切都促成了Earthbound Farm在2014财年至2015财年之间的2％销售额下降至5.67亿美元。到McPeak。
- However, fiscal Q1 2016 sales "grew sequentially" as WhiteWaveMcPeak说，继续“以优化我们的运输和客户服务水平。”他说，在类别的增长和一系列新的新鲜和冷冻产品之间，Earthbound Farm有望进行周转。
Dive Insight:
McPeak said with Earthbound Farm, WhiteWave is well-positioned in the fresh category, "one of the fastest growing areas in the store."Packaged salads offer manufacturers opportunities吸引消费者在RTE餐中经常对新鲜度和便利性的竞争愿望。
Earthbound Farm has taken the packaged salad concept and addedbold flavorsin the brand's new line of flavorful salad blends. It's also launching new slaw blends and cooking vegetable blends, which also tap convenience for meal preparation.
But Earthbound Farm isn't stopping at the fresh category. It also has its sights on expanding in the freezer aisle, where it could bea surprise contender for frozen produce heavyweights像Pinnacle的Birds Eye和B＆G Foods的绿色巨型品牌一样。
The organic frozen category grew almost 40% over the past year, though organic still composes only 3% of the total frozen category, McPeak said. The interest in organic frozen products is there, and low penetration means ample opportunities for Earthbound Farm to become a go-to brand in the category.
Earthbound Farm has armed itself with fresh and frozen innovations that could disrupt already fast-moving categories, just in time to make up for WhiteWave's slowdowns in the growth rate for premium dairy. WhiteWave continues to maintain solid double-digit category growth, but it isn't immune tothe dairy segment's challenges.
