潜水简介：
- 沃尔玛首次亮相了一条名为的私人标签牛肉系列McClaren东南商店的农场，零售商本周宣布。
- McClaren农场的纯天然，无激素增添的黑安格斯牛肉可在阿拉巴马州，佛罗里达州，乔治亚州，密西西比州和南卡罗来纳州的近500家商店购买。该生产线的产品包括USDA选择Angus Filet Mignon，T-Bone，Porterhouse，肋眼, short ribs and chuck roast.
- McClaren农场是端到端的产物牛肉供应链计划这家零售商两年前宣布，它加大了新鲜的杂货店。
Dive Insight:
Walmartentered the beef industry in 2019 in order to offer responsibly raised, "steakhouse quality" meats under its own supply chain operations. Now the retailer is taking the next step by bringing that supply under a new house brand.
沃尔玛的McClaren农场系列是与鲍勃合作生产的McClarenof Prime Pursuits, which is linked to Texas beef producer 44 Farms. In the announcement from 2019, Walmart said it's also working with Texas-based Mc6 Cattle Feeders, Kansas-based小溪石农场和佐治亚州fplFood.
2020年1月，沃尔玛说了开设了第一个设施支持其牛肉供应链201000平方uare-foot production house in Georgia operated byfplFood.
沃尔玛的宣布是在烧烤季节开始的时候，当时数百万的消费者将涌向肉类部门寻找主要削减。它也是同一周的牛肉处理器JBS击中cyber attack这短暂地关闭了其几个美国设施。
几个杂货店有brought production in-houseto boost supply chain efficiencies. Kroger, Walmart and Albertsons own their own dairy production facilities, while Costco controls poultry production for its popular $5 rotisserie chicken line.
近年来，消费者偏爱新鲜蛋白质的新鲜蛋白质已稳步增长。根据食品工业协会的最新肉类报告，有24％的消费者表示，他们更喜欢私人品牌新鲜的肉类和家禽，而28％的人更喜欢名字品牌。
报告称和其他零售商。
