潜水简介:
- MondelēzInternational正在以29亿美元的价格购买Clif Bar＆Companypayments,该公司在一份声明中说。
- 酒吧制造商的收购包括Clif，Luna和Clif Kid Brands，并将将Mondelēz的全球零食酒吧业务扩展到超过10亿美元。该交易预计将在第三季度完成。
- The purchase by the CPG giant further expands its reach into fast-growing snacking categories while giving it a major presence in the high-growth bar business.
潜水见解：
尽管Mondelēz is best known for brands such as Oreo, Ritz and Triscuit, the snacking giant has been on an aggressive acquisition spree during the past four and a half years.
Since 2018, the company has closed nine deals with more than $2.8 billion in additional revenue, the company said. The snacking deals have targeted four areas that strengthen its portfolio and fill gaps: well-being, premium, core white space and adjacent categories.
交易包括the purchase of Hu, a maker of snacks and chocolates made from simple ingredients;premium cookie maker Tate’s Bake Shop, which uses sugar instead of high fructose corn syrup; anda majority stake in Perfect Snacks，冷藏有机，非转基因，坚果黄油基蛋白棒和叮咬的制造商。
Mondelēz表示，它将能够通过扩大CLIF的分销并在美国的现有和新客户和渠道中进一步渗透到全球和北美的规模。在2021财年, about 70% of Mondelēz’s $28.7 billion in revenue came outside North America from countries in Latin America;亚洲，中东和非洲；和欧洲。
Mondelēz首席执行官Dirk van de Put在一份声明中说：“这项交易进一步促进了我们的野心，以赢得巧克力，饼干和烤小吃的胜利，因为我们继续扩展我们的高增长小吃店业务，”
克利夫的roots date back to1990 when Gary Erickson set off on a one-day, 175-mile bicycle ride with his buddy,该公司在其网站上说。Halfway through the ride, exhausted and hungry, he realized he couldn’t eat another one of the “unappetizing, sticky, hard-to-digest bars” on the market andclifwas born. He named the bar, which was formally launched in 1992, after his dad Clifford who introduced him to wilderness adventures.
克利夫（Clif）在用营养和有机食品零食的零食中赢得了声誉，在快速增长类别中与其他品牌（例如种类）创造了立足点。大型CPG已注意到。火星在2020年购买了种类for an estimated price tag that valued it at more than $5 billion.
cliffinally agreed to be acquired for a much higher price tag after turning down1.2亿美元的销售在2000年给贵格会燕麦。
In buying Clif, Mondelēz is adding to the fold a snacking bar brand with a reputation in the well-being and nutrition/energy segments. It will quickly accelerate Mondelēz’s presence in the $16 billion global snack bar category that is growing more than 5% annually, the Chicago-based company said.
clifalso has a presence beyond its core organic energy bar in categories such as women with its Luna line, and children with Clif Kids. It also has entered the ultra-competitive plant-based jerky segment with its own offering, anddebuted a cerealas well as energy gels and chews geared toward athletes. Mondelēz could further grow these extensions and potentially bring insight it garners from working with them into some of the other brands in its portfolio.
Mondelēz said it will continue to operate Clif Bar from its headquarters in Emeryville, California. It also will continue to manufacture Clif products in its facilities in Twin Falls, Idaho, and Indianapolis, Indiana.
克利夫（Clif）首席执行官萨利·格莱姆斯（Sally Grimes）在一份声明中说：“MondelēzInternational是在下一章增长中支持CLIF的合适合作伙伴。”“我们的目的和文化是一致的，并且是一家全球零食公司，拥有广泛的产品可以帮助我们加速我们的增长，同时忠于我们深深地根深蒂固的五个愿望 - 维持我们的人民，星球，社区，商业和品牌。”
